Leadership Communication for Maximum Impact: Storytelling

  • 4.5
Approx. 4 hours to complete

Description

Storytelling is an essential part of leadership. Effective leaders communicate to inspire talent to excel; to partner with investors and communities; to engage with customers and clients and to grow their impact in the world as part of a global community. Cultivating an authentic, trustworthy and compelling narrative is vital to a leader’s success. This course helps leaders find their own story through personal branding; develop storytelling success with all constituencies; initiate an effective voice for crisis; interact well through social and third party media; and communicate a vision for innovation.

Outline

  • Leadership Lessons From Great Brands
  • Introduction to Course 2 with Dean Blount
  • Introduction to Module 1
  • What Makes Brands Great
  • The Branding-You Audit
  • Branding-You Insight
  • Goals
  • Pre-Course Survey
  • Meet Your Professors
  • Course Grading & Logistics
  • The Art of Leadership Storytelling Made Simple
  • Introduction to Module 2
  • The Power of Storytelling
  • It All Starts with the Audience
  • The Structure of a Great Story – Visual Mind Mapping
  • Visual Narrative Mapping Applied
  • Storytelling in Crisis: The Ultimate Marketing Event
  • Introduction to Module 3
  • Crisis Response: Maximum Exposure, Minimum Delay
  • Critical Audiences: Know who they are and how to reach them ... in a hurry
  • The Rules of Crisis Media Engagement: "The network is calling. Now what?"
  • Planning for the Unplanned: Know what to do ... and be ready to do it
  • Leadership Storytelling and Innovation
  • Introduction to Module 4
  • Leadership Storytelling and Innovation 1
  • Innovation and Storytelling Round Table: What is innovation and the leader’s role
  • Innovation and Storytelling Round Table 2: Practical Examples
  • Leadership Storytelling and Innovation 2
  • Conclusion of Course 2 with Dean Blount
  • Post-Course Survey
  • Optional Readings
English
Available now
Approx. 4 hours to complete
Tom Collinger, Ernest Duplessis, Hud Englehart, Candy Lee
Northwestern University
Coursera

Instructor

Tom Collinger

  • 4.5 Raiting
Share
Saved Course list
Cancel
Get Course Update
Computer Courses