Start the UX Design Process: Empathize, Define, and Ideate
- 4.8
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Approx. 31 hours to complete
Course Summary
Learn the fundamentals of UX design process and how to create user-centered design solutions. This course covers the entire design process, from ideation to iteration, and provides hands-on experience with design tools and techniques.Key Learning Points
- Learn the core principles of UX design
- Gain hands-on experience with design tools and techniques
- Collaborate with others and receive feedback on your design solutions
Related Topics for further study
Learning Outcomes
- Understand the core principles of UX design
- Create user-centered design solutions
- Gain experience with design tools and techniques
Prerequisites or good to have knowledge before taking this course
- Basic understanding of design principles
- Access to design software (recommended)
Course Difficulty Level
BeginnerCourse Format
- Online self-paced course
- Hands-on projects
- Collaboration with peers
Similar Courses
- UX Fundamentals
- Introduction to User Experience Design
Related Education Paths
Notable People in This Field
- Don Norman
- Jakob Nielsen
Related Books
Description
Start the UX design process: Empathize, Define, Ideate is the second course in a certificate program that will equip you with the skills needed to apply to entry-level jobs in user experience (UX) design. In this course, you’ll complete the first phases of the design process for a project that you’ll be able to include in your portfolio. You will learn how to empathize with users and understand their pain points, define user needs using problem statements, and come up with lots of ideas for solutions to those user problems.
Knowledge
- Describe common UX research methods.
- Empathize with users to understand their needs and pain points.
- Develop problem statements to define user needs.
- Generate ideas for possible solutions to user problems.
Outline
- Integrating research into the design process
- Introduction to Course 2: Empathize, Define, and Ideate
- Emily - The power of UX research
- Collaboration and feedback on portfolio projects
- Introduction to UX research
- Christie - Design and the importance of feedback
- Choose the right research method
- Understand benefits and drawbacks of research methods
- Craig - My journey to UX
- Identify types of bias in UX research
- Deana - Identify bias in UX research
- Wrap-up: Integrating research into the design process
- Welcome to Course 2
- Introduction to the portfolio project
- Learn more about UX research
- Learn more about research methods
- Learn more about bias in UX research
- Glossary
- Submit your choice of portfolio project prompt
- Test your knowledge on the importance of UX research
- Test your knowledge on UX research methods
- Activity: Optional - Implicit bias quiz
- Weekly Challenge 1: Research in the design process
- Empathizing with users and defining pain points
- Empathize with users
- Recruit interview participants
- Prepare for user interviews
- Conduct user interviews
- Optional - Empathy Maps
- Identify user pain points
- Understand personas
- Wrap-up: Empathizing with users and defining pain points
- Understand empathy in UX design
- Recruit interview participants
- Activity Exemplar: Recruit interview participants for your portfolio project
- Conduct user interviews
- Documenting user interviews
- Activity Exemplar: Conduct user interviews for your portfolio project
- Optional - Build an empathy map
- Optional - Case studies: Products that address pain points
- Learn more about personas
- Activity Exemplar: Create personas for the CoffeeHouse project
- Glossary
- Activity: Recruit interview participants for your portfolio project
- Activity: Conduct user interviews for your portfolio project
- Test your knowledge on user pain points
- Activity: Create personas for the CoffeeHouse project
- Creating user stories and user journey maps
- Welcome to week 3
- Craft user stories
- Consider edge cases
- Ayan - Real world example of edge cases
- Create a user journey map
- Consider accessibility when empathizing
- Understand the curb cut effect
- Wrap-up: Creating user stories and user journey maps
- Learn more about user stories
- Activity Exemplar: Craft user stories for the CoffeeHouse project
- Activity Exemplar: Craft user stories for your portfolio project
- Optional - User journey map slides
- Activity Exemplar: Create user journey maps for the CoffeeHouse project
- Consider accessibility during user research
- Glossary
- Activity: Craft user stories for the CoffeeHouse project
- Activity: Craft user stories for your portfolio project
- Activity: Create user journey maps for the CoffeeHouse project
- Defining user problems
- Welcome to week 4
- Create problem statements
- Define hypothesis statements
- Determine a value proposition
- Understand human factors
- Explore psychology principles that influence design
- Wrap-up: Defining user problems
- Define problem statements
- Optional - Learn more about defining user problems
- Define hypothesis statements
- Activity Exemplar: Build a problem statement and hypothesis statement for the CoffeeHouse project
- Activity Exemplar: Build a problem statement for your portfolio project
- Determine a value proposition
- Glossary
- Self-Reflection: Problem statements and the 5 Ws framework
- Activity: Build a problem statement and hypothesis statement for the CoffeeHouse project
- Activity: Build a problem statement for your portfolio project
- Self-Reflection: Create a value proposition for your portfolio project
- Test your knowledge on how psychology and human factors influence design
- Weekly Challenge 4: Define user problems
- Ideating design solutions
- Welcome to week 5
- Understand design ideation
- Explore lots of ideas
- Recognize business needs during design ideation
- Scope the competition
- Limits to competitive audits
- Steps to conduct a competitive audit
- Use insights from competitive audits to ideate
- Vanessa - My journey to UX
- Use How Might We to ideate
- Use Crazy Eights to ideate
- Consider user journeys during ideation
- Wrap-up: Ideating design solutions
- Congratulations on completing Course 2: Empathize, Define, and Ideate
- Learn more about design ideation
- Learn more about competitive audits
- Steps to conduct a competitive audit
- Activity Exemplar: Create a competitive audit for the CoffeeHouse project
- How to present a competitive audit
- Best practices for How Might We
- Best practices for Crazy Eights
- Optional - Activity Exemplar: Ideate for your CoffeeHouse project using Crazy Eights
- Glossary
- Start the next course
- Self-Reflection: Ideation in everyday life
- Test your knowledge on competitive audits
- Activity: Create a competitive audit for the CoffeeHouse project
- Optional - Activity: Ideate for your CoffeeHouse project using Crazy Eights
Summary of User Reviews
Discover the fundamentals of UX design process and learn how to create user-centered designs that meet business goals with this comprehensive course on Coursera. Users have rated this course highly for its engaging content, hands-on exercises, and knowledgeable instructor. Many users appreciated the practical approach to the course material, which helped them to understand and apply the concepts in real-world projects.Key Aspect Users Liked About This Course
Practical approach to the course materialPros from User Reviews
- Engaging content
- Hands-on exercises
- Knowledgeable instructor
- Practical approach to the course material
- Clear explanations of concepts
Cons from User Reviews
- Some users found the course material too basic
- The pacing of the course could be improved
- Limited interaction with other students
- Course material can be overwhelming at times
- Some users felt that the course was too focused on theory rather than practical applications
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