Course Summary
This course is a capstone project that requires students to apply the knowledge acquired from previous courses in international business to a real-world scenario. Students will work in teams to solve a business problem and present their findings to a panel of experts.Key Learning Points
- Learn to apply international business concepts to real-world scenarios
- Collaborate with peers from diverse backgrounds
- Develop critical thinking and analytical skills
Related Topics for further study
- International Business Strategy
- Cross-Cultural Communication
- Global Marketing
- International Trade Law
- Global Supply Chain Management
Learning Outcomes
- Develop a comprehensive understanding of international business concepts
- Enhance critical thinking and problem-solving skills
- Gain practical experience in solving real-world business problems
Prerequisites or good to have knowledge before taking this course
- Completion of previous courses in international business
- Fluency in English
Course Difficulty Level
AdvancedCourse Format
- Online
- Self-paced
- Team-based
Similar Courses
- Global Business
- International Marketing
- Cross-Cultural Communication
Related Education Paths
- International Business Certificate
- Global Marketing Certificate
- MBA with a Concentration in International Business
Notable People in This Field
- Professor at Harvard Business School
- Founder of The Body Shop
Related Books
Description
The Capstone project is the culmination of the International Business Essentials specialisation, and brings together knowledge gained in the previous courses and applies this to a real-world scenario. Throughout the Capstone, you’ll be taught new skills, and will use the knowledge you have gained throughout the Specialisation to develop a business plan.
Outline
- The Business Plan
- 1.1 Introduction
- The Business Plan | Introduction
- 1.2 Layout of Plan
- 1.3 Products and Services
- 1.4 The Marketing Plan
- 1.5 Products Review
- 1.6 Customers Review
- 1.7 Competitor Analysis
- 1.8 Marketing Strategies
- 1.9 Pricing
- 1.10 Operational Plan
- 1.11 Management and Organisation
- 1.12 Financial Plan
- 1.13 Appendices
- 1.14 Refining The Plan
- Useful Links and References
- Glossary of Terms
- The Business Plan Template
- Reflective quiz
- Week One Quiz
- Development of the Financial Statements for Business Planning
- Welcome to Week Two
- 2.1 Pricing part one
- 2.2 Pricing part two
- 2.3 Sales forecast 1
- 2.4 Cash forecast 1
- 2.5 Forecast examples 1 (Ian Speedy)
- 2.6 The business cycle
- 2.7 Accounting Concepts 1
- 2.8 Accounting concepts 2- Depreciation
- 2.9 Example- Genius Ltd
- 2.10 Example Genius Ltd Cash flow
- 2.11 Income Statement
- 2.12 Income Statement Solution
- 2.13 Balance Sheet
- 2.14 Balance Sheet Solution
- Sample Business Finance Scenario
- Sample Business Finance Scenario- Example Answer
- Sample Business Finance Scenario Two
- Sample Business Scenario Two- Answers
- Internal Information for Business Planning
- Welcome to Week Three
- 3.1- Classification of Costs
- 3.2- Cost-Volume-Profit
- 3.3- Breakeven Analysis | The Equation Method
- 3.4- Breakeven Analysis | The Contribution Margin Method
- 3.5- Further Aspects of Pricing
- Having A Customer Focus
- 4.1- Identifying the Customer
- 4.2- Factors Affecting Buyers' Behaviour
- 4.3- Market Segmentation and Target Market
- 4.4- Methods of Market Segmentation
- 4.5- Marketing Aspects and Positioning
- 4.6- The Marketing Mix | Seven Ps
- 4.7- Marketing Mix | The Four Cs
- 4.8- Product Portfolio Analysis, Product Lifecycle, and Boston Box Analysis
- 4.9- Strategic Selection
- 4.10- Prioritising Criteria
- 4.11- Initial Selection of the "Best" Option
- Week Four Summary
- Organisational Structure
- Welcome to Week Five!
- 5.1- Choosing A Structure
- 5.2- Types of Organisation
- 5.3- Global Considerations
- Closing Remarks
Summary of User Reviews
The International Business Capstone course on Coursera has received positive reviews from users. The course is highly recommended and has helped many learners to gain valuable insights into international business. Many users appreciate the practical approach and real-world examples used in the course.Key Aspect Users Liked About This Course
Practical approach and real-world examplesPros from User Reviews
- Course is highly recommended
- Provides valuable insights into international business
- Offers practical approach and real-world examples
- Great course for those interested in international business
- Engaging and informative content
Cons from User Reviews
- Some users find the course too basic
- Not suitable for advanced learners
- Limited interaction with instructors
- Lengthy assignments
- Some users experienced technical difficulties
Barry McCarthy
4.7 Raiting
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