Business Intelligence and Competitive Analysis
- 4.2
-
![]()
![]()
![]()
![]()
Course Summary
Learn how to turn data into insights with this Business Intelligence course. Gain the skills and knowledge needed to create effective data visualizations, design and implement databases, and develop business intelligence strategies.Key Learning Points
- Understand data analysis and visualization techniques
- Learn how to design and implement databases
- Develop business intelligence strategies
- Gain hands-on experience with tools like Tableau and Excel
Related Topics for further study
Learning Outcomes
- Create effective data visualizations
- Design and implement databases
- Develop business intelligence strategies
Prerequisites or good to have knowledge before taking this course
- Basic understanding of data analysis concepts
- Familiarity with Excel and other data analysis tools
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
Similar Courses
- Data Warehousing for Business Intelligence
- Data Visualization and Communication with Tableau
Related Education Paths
Related Books
Description
By the end of 2019, it is clear that American Airlines (AAL), the world’s largest airline group, is in trouble. With the growth rate of its stock price ranked at the bottom of all major US airlines and going in the opposite direction from the SP500 index, AAL needs to find out what is going on, and how to turn the company and its stock price around.
Knowledge
- Industry analysis: business geographic information, competition intensity, industry trend, value chain analysis.
- Competition positioning: where does the company stand in the competitive landscape?
- Enterprise diagnosis: competitive strength and weakness, levers driving financial performance in this industry, the key problems and causes.
Outline
- Welcome!
- From American Airlines to Competitive Analysis
- Weekly Preview
- Why Benchmarking?
- Software Preparation
- Is this course right for me?
- Industry classifications & company KPIs
- Industry Analysis
- Geographic information, industry concentration and competition intensity
- Industry trend analysis
- Stay Focused or Expanding Up / Down Streams?
- Competition Positioning
- Where do I stand in the competitive landscape?
- Profit Frontier, Risk vs Return
- Ranking and Profit Distribution
- Enterprise Diagnosis
- What is my strength and weakness?
- Enterprise trend
- Value driver and breakdown analysis
Summary of User Reviews
Discover the fundamentals of Business Intelligence with this comprehensive course from Coursera. Students love the practical approach to learning and the engaging course materials. Learn how to analyze data, create visualizations, and make strategic decisions based on your findings.Key Aspect Users Liked About This Course
Practical approach to learningPros from User Reviews
- Engaging course materials
- Comprehensive coverage of Business Intelligence fundamentals
- Instructors with real-world experience
- Great for beginners
- Interactive and hands-on assignments
Cons from User Reviews
- Some content may be too basic for experienced professionals
- Limited discussion of emerging BI technologies
- Course material can be dry at times
- Some technical issues with the online platform
- Limited interaction with other students
Yao Zhao
4.2 Raiting
Sales and Relationship Management in Financial Services
- 4.6
-
![]()
![]()
![]()
![]()
![]()
Learn the proper methods of conducting sales and performing relationship management in banking and financial services. Sales is part of every job today, internal and external....
Marketing Strategy: Best Digital Marketing & SEO Techniques
- 3.4
-
![]()
![]()
![]()
![]()
![]()
Digital Marketing Strategies: Marketing Psychology & Price Psychology, Marketing Funnel, Branding & Growth Hacking Digital Marketing Strategies: Marketing Psychology & Price Psychology, Marketing Funnel, Branding & Growth Hacking...
Global Strategy I: How The Global Economy Works
- 4.9
-
![]()
![]()
![]()
![]()
![]()
Starting in the late 1990s, “globalization” became a buzzword to describe the apparent integration of markets in the world economy. You will be able to:...
Strategy Formulation
- 4.5
-
![]()
![]()
![]()
![]()
![]()
The purpose of this course is to present, analyze and discuss the different facets of business strategy formulation. At the end of the course, you will be able to:...
