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Global Strategy I: How The Global Economy Works

Approx. 13 hours to complete

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Course Summary

This course covers the fundamentals of global strategy, including how firms compete in global markets, how they configure their value chain activities, and how they leverage strategic alliances and acquisitions to expand globally.

Key Learning Points

Understand the key drivers of globalization and how firms can create and capture value in global markets
Learn how to design and implement global strategies that align with a firm's resources and capabilities
Explore the challenges and opportunities of managing a global organization in a complex and dynamic business environment

Learning Outcomes

Develop a global mindset and understand the key drivers of globalization
Learn how to design and implement global strategies that align with a firm's resources and capabilities
Understand the challenges and opportunities of managing a global organization in a complex and dynamic business environment

Prerequisites or good to have knowledge before taking this course

Basic understanding of business concepts
Familiarity with global markets

Course Difficulty Level

Intermediate

Course Format

Self-paced
Video lectures
Case studies

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Global Business Strategy
Globalization and You

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Description

Starting in the late 1990s, “globalization” became a buzzword to describe the apparent integration of markets in the world economy. Many authors and pundits claimed that the world was converging towards a market-friendly democratic place, while gurus and consulting firms were rapidly producing formulae and advice on how to make profits out of the global economy. Decades later, new realities show that globalization does not necessarily mean political, cultural, and economic convergence and that, in fact, forces against it are strong.

This course seeks to help you understand the forces of globalization and how cross-cultural management and the relationship of a multinational organization to various host countries is becoming more and more critical in today’s global economy. This course begins with the discussion of these issues and global relationships and delves into a deeper understanding of business strategy in today’s global business marketplace. You will be able to: • Understand how we got to the present moment of globalization and why it matters • Understand the complexities of the current globalization, recognizing not all countries are the same • Evaluate the effects of international trade regulations on international business • Evaluate when and why companies operate as multinationals This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

Outline

Course Orientation
Welcome to Global Strategy I: How The Global Economy Works!
Know More about Professor Bucheli
Learn on Your Terms
Syllabus
Glossary
Brand Descriptions
About the Discussion Forums
Learn More About Flexible Learning Paths
Updating Your Profile
Orientation Quiz

Module 1: How Did We Get Here? Why Does It Matter?
Characteristics of the Current Globalization
China and India: Re-emerging Economies
The Three Stages of Globalization
Latin America: A Case Study (Part 1)
Latin America: A Case Study (Part 2)
Like this course? Learn more with the iMBA! (Optional)
The Financial Revolution with Richard Sylla
200 Years of British Business in Latin America with Rory Miller
The Business History of Communism with Phil Scranton
The History of the Global Business of Management Consulting with Chris McKenna
Module 1 Readings and Resources
Module 1 Quiz

Module 2: The Big Disappointment: The World Did Not Converge
The Four Dimensions of Distance
Cultural Distance
Administrative Distance
Economic Distance
Module 2 Readings and Resources
Module 2 Quiz

Module 3: Why We Trade and How We Do It
Classic Explanations
Contemporary Explanations
Institutions in Charge of World Trade
Implications for Business
Module 3 Readings and Resources
Module 3 Quiz

Module 4: Why Do We Have Multinationals? What Determines the Type of Multinational?
Not All Firms Succeed at Going Global
Ownership Advantages
Location Advantages
Internalization Advantages
White Collar Crime in International Business with Hartmut Berghoff
Gies Online Programs
Module 4 Readings and Resources
Congratulations!
Get Your Course Certificate
Module 4 Quiz

Summary of User Reviews

Learn about global strategy in this comprehensive course on Coursera. Students praise the course for its practical and applicable content. Many users have found that the course is well-structured and easy to follow. The professor is knowledgeable and engaging, making the course material interesting and engaging. Pros: - Practical and applicable content - Well-structured and easy to follow - Knowledgeable and engaging professor Cons: - Some material may be repetitive - Lack of focus on certain industries - May not be appropriate for advanced learners

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Global Strategy I: How The Global Economy Works

Starting in the late 1990s, “globalization” became a buzzword to describe the apparent integration of markets in the world economy. You will be able to:...

Save Course