Course Summary
This course explores the intersection between arts, culture, and strategy in the modern world. Students will learn how to leverage cultural insights and creative thinking to develop effective business strategies.Key Learning Points
- Learn how to use arts and culture to create innovative business strategies
- Understand the role of creativity in business
- Develop cultural intelligence to succeed in global markets
Job Positions & Salaries of people who have taken this course might have
- Cultural Strategist
- USA: $68,000
- India: ₹5,00,000
- Spain: €40,000
- Marketing Manager
- USA: $80,000
- India: ₹7,00,000
- Spain: €50,000
- Brand Manager
- USA: $90,000
- India: ₹10,00,000
- Spain: €60,000
Related Topics for further study
Learning Outcomes
- Develop the ability to use arts and culture to create innovative business strategies
- Gain a deeper understanding of the role of creativity in business
- Develop cultural intelligence to succeed in global markets
Prerequisites or good to have knowledge before taking this course
- No prior knowledge of arts or culture is required
- A basic understanding of business concepts is helpful
Course Difficulty Level
IntermediateCourse Format
- Online self-paced
- Video lectures
- Interactive quizzes
Similar Courses
- Design Thinking
- Global Business Strategy
Related Education Paths
Notable People in This Field
- Richard Florida
- Seth Godin
Related Books
Description
Arts and culture leaders have a tough but rewarding task: creating and leading sustainable organizations that deliver real social value. There is a lot of competition out there. Being an effective leader means constantly adapting, cleverly using the best tools to reach as many people as possible. This course is designed to help leaders at any level do just that.
Outline
- Arts and Culture - Value Then, Value Now, Value Tomorrow
- 1.1 | Welcome to Arts & Culture Strategy
- 1.2 | Introduction to Unit One
- 1.3 | Value Through the Ages
- 1.4 | What Has Changed?
- 1.5 | Mission & Value
- 1.6 | Value Now
- 1.7 | Value, Capacity & Support
- 1.8 | Scope & Scale
- 1.9 | Off the Record: Value Creation in the Arts
- Unit 1 Slides
- Unit 1 Quiz
- Form Follows Function: Organizational Structures Aligned to Purpose
- 2.1 | Introduction to Unit Two
- 2.2 | Dominant Logic
- 2.3 | Frugal Engineering
- 2.4 | Logic Models: Designing Your Business Model
- 2.5 | Logic Models: Real World Application
- 2.6 | What Makes a Resilient Organization?
- 2.7 | Identifying & Managing Risk
- 2.8 | Off the Record: Logic Models
- Unit 2 Slides
- Additional Reading and Resources
- Who Are We For?
- 3.1 | Introduction to Unit Three
- 3.2 | What's Going On in Our World?
- 3.3 | Competitive Analysis: Analyzing the Environment
- 3.4 | Competitive Analysis: Real World Application
- 3.5 | Working Collaboratively
- 3.6 | Off the Record: Competition & Collaboration
- Unit 3 Slides
- Where Do We Stand? Making Choices
- 4.1 | Introduction to Unit Four
- 4.2 | Why Is it Imperative that We Define Our Promise
- 4.3 | Marketing?
- 4.4 | Public, Product, Place, Promotion & Pricing
- 4.5 | Brands & Beyond
- 4.6 | Off the Record: Marketing
- Unit 4 Slides
- Building Support & Finding Legitimacy
- 5.1 | Introduction to Unit 5
- 5.2 | Legitimacy & Meaning
- 5.3 | Meaningful Measures: Balanced Scorecards & Dashboards
- 5.4 | Meaningful Measures: Using Balanced Scorecards & Dashboards
- 5.5 | Meaningful Communication
- 5.6 | Off the Record: Performance Metrics
- 5.7 | Moving Forward
- Unit 5 Slides
- Unit 5 Quiz
Summary of User Reviews
Arts and Culture Strategy is a highly recommended course for those interested in arts and culture. Users have praised the course for its engaging content and knowledgeable instructors. One key aspect that many users thought was good is the course's emphasis on real-world examples.Pros from User Reviews
- Engaging content
- Knowledgeable instructors
- Emphasis on real-world examples
Cons from User Reviews
- Some users found the workload to be heavy
- The course may not be suitable for those with no prior knowledge of arts and culture
- Some users felt that the course could benefit from more interactive elements
Peter Frumkin
4.7 Raiting
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