Management of Fashion and Luxury Companies

  • 4.7
Approx. 12 hours to complete

Course Summary

Learn how to use data mining and machine learning to solve complex business problems in this course on MAFASH.

Key Learning Points

  • Understand the basics of data mining and machine learning
  • Apply machine learning algorithms to real-world business problems
  • Use data mining to identify patterns and trends in large datasets

Job Positions & Salaries of people who have taken this course might have

    • USA: $62,453
    • India: ₹5,93,033
    • Spain: €25,709
    • USA: $62,453
    • India: ₹5,93,033
    • Spain: €25,709

    • USA: $112,323
    • India: ₹16,66,666
    • Spain: €40,000
    • USA: $62,453
    • India: ₹5,93,033
    • Spain: €25,709

    • USA: $112,323
    • India: ₹16,66,666
    • Spain: €40,000

    • USA: $113,309
    • India: ₹10,00,000
    • Spain: €32,000

Related Topics for further study


Learning Outcomes

  • Understand the basics of data mining and machine learning
  • Apply machine learning algorithms to solve complex business problems
  • Use data mining techniques to identify patterns and trends in large datasets

Prerequisites or good to have knowledge before taking this course

  • Basic knowledge of statistics and programming
  • Access to a computer with internet connection

Course Difficulty Level

Intermediate

Course Format

  • Online self-paced course
  • Video lectures
  • Assignments and quizzes

Similar Courses

  • Machine Learning for Business
  • Data Mining and Analysis

Related Education Paths


Notable People in This Field

  • Andrew Ng
  • Kirk Borne

Related Books

Description

Learn how fashion and luxury companies work and understand their brands, products, retail, and communication strategies. Travel through business models, international development, and product categories with industry influent experts.

Outline

  • What is Fashion? What is Luxury? Defining Complex Competitive Systems and Business Logics
  • 1. What Is Fashion?
  • 2. New Trends
  • 3. The Dream Factor and Media System
  • 4. What Is Luxury?
  • 5. Luxury as a Product
  • 6. Luxury as a Business
  • 7. Luxury as a Culture
  • 8. Luxury as a Customer
  • 9. What Is Luxury Not?
  • 10. Fashion, Luxury, and Millennials: Interviews (Additional Material)
  • Above and Beyond the Course
  • Surviving the Course
  • About Professors
  • Additional Readings & Material
  • Coffee with a Fashion Expert
  • Careers in Fashion and Luxury Companies
  • Best Practices in Fashion and Luxury Companies
  • Slides and Pinterest
  • The Evolution of Business Models: From Designers to Fast Fashion Retailers
  • Introduction
  • Fashion Market Segmentation
  • Business Models Framework
  • Business Models in the Market
  • Luxury Brands
  • Luxury Conglomerates
  • Premium Brands
  • Designer Brands
  • Vertical Retailers - Mass or Fast
  • Interview with Moncler
  • Licensing
  • Interview with Rainbow
  • Textile Industry
  • Ingredient Brands
  • Interview with Albini
  • Interview with Vitale Barberis Canonico
  • Slides and Pinterest
  • Stylistic Identity and the Product Development Process: The Role of Heritage, Stylistic Codes and Icon Products in Defining the Seasonal Collection
  • Complexity in Fashion Products Development
  • The Concept of Stylistic Identity
  • How to Develop a Collection
  • Brand Identity
  • Case Study: Woolmark
  • Interview: Landor and Associates
  • Case Study: DSQUARED2
  • Case Study: BOTTEGA VENETA
  • Slides and Pinterest
  • About Quizzes - Read carefully
  • Modules 1-3
  • Image Identity and the Communication Process: Key Activities, Decision Makers, the Challenge of Creating Digital Contents for Fashion and Luxury Brands
  • Key Characteristics of Fashion Communication
  • How to Build a Strong Communication Identity
  • Masstige
  • The Digital Challenge
  • Round Table with International Bocconi Students
  • Interview with Tomaso Galli
  • Interview with Attila & Co.
  • Slides and Pinterest
  • Additional Material
  • How is 3D printing changing fashion?
  • Retail Identity and Retail Management: the Customer’s Experience Within a Mix of Channels. The Future of Fashion E-tailing.
  • Introduction
  • Defining Retail
  • Retail Trends and Formats
  • Retail Channels
  • Retail Management
  • Retail Identity
  • Customer Experience
  • E-commerce
  • Case Study: DSQUARED2
  • Interview with Vente-Privee
  • Slides and Pinterest
  • Join he Discussion On Showrooming / Webrooming
  • Module 4 & 5
  • FINAL TEST
  • Annual Reports
  • Final Test

Summary of User Reviews

Discover the secrets of fashion design and create your own unique style with Mafash. This course has received overwhelmingly positive reviews for its engaging content and expert instruction. Many users praised the course for its practical approach to fashion design, which allows them to create their own unique designs.

Key Aspect Users Liked About This Course

Practical approach to fashion design

Pros from User Reviews

  • Engaging and expert instruction
  • Clear and concise tutorials
  • Great for beginners and experienced designers alike
  • Interactive assignments and quizzes
  • Opportunities to connect with other students and industry professionals

Cons from User Reviews

  • Limited feedback on assignments
  • Some users found the course to be too basic
  • Not enough emphasis on sustainable fashion
  • Some technical issues with the platform
  • Course materials could be more up-to-date
English
Available now
Approx. 12 hours to complete
Erica Corbellini, Stefania Saviolo
Università Bocconi
Coursera

Instructor

Erica Corbellini

  • 4.7 Raiting
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