Course Summary
This course teaches the Business Model Canvas, a strategic tool for designing, analyzing, and refining business models. Students will learn how to use the canvas to visualize and communicate their ideas, and how to test and adapt their business models to achieve success.Key Learning Points
- Learn how to create and refine a business model using the Business Model Canvas
- Understand the importance of customer segments, value propositions, and revenue streams
- Explore strategies for testing and adapting your business model to ensure success
Related Topics for further study
Learning Outcomes
- Create a business model using the Business Model Canvas
- Identify key customer segments and value propositions
- Test and refine your business model for success
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business concepts
- Access to a computer with internet connection
Course Difficulty Level
BeginnerCourse Format
- Online
- Self-paced
- Video lectures
Similar Courses
- Entrepreneurship 101: Who is your customer?
- Design Thinking for Innovation
- Introduction to Marketing
Related Education Paths
Notable People in This Field
- Entrepreneur and Author
- Entrepreneur and Author
- Entrepreneur and Author
Related Books
Description
Have you ever gotten really excited about reading or writing a business plan? You might have started out excited, but I’m going to bet you didn’t stay that way. Let’s be honest- business plans are boring and mostly ignored.
Knowledge
- How to create an explicit view of a company or product strategy in 20 minutes (with a little practice!)
- How to apply innovation tools from the worlds of design thinking and Lean Startup to your business model design
- How to use the Canvas to organize ideas and have better discussions by driving to specifics and linkages between key business drivers
- How to apply a test-driven approach to business model innovation
Outline
- Focusing for Profitability and Growth
- Focusing Innovation with the Business Model Canvas
- Getting Started with the Canvas
- Making the Canvas Work for You: Your Role
- Making the Canvas Work for You: Product Phase
- Meet Enable Quiz
- Creating a Testable Product/Market Fit
- Knowing Your Customer
- Getting to Know Your Customer Better: Think See Feel Do
- Knowing What Propositions to Test
- Creating Testable Propositions
- Testing Your Propositions
- Sculpting the Customer Journey: AIDAOR
- Storyboarding AIDAOR
- Delivering the Customer Journey through Customer Relationships and Channels
- Mapping Customer Relationships and Channels
- Persona/Proposition Fit and Revenue Drivers
- Scaling Product/Market Fit with the Growth Hacking Canvas
- Creating a Culture of Experimentation
- Course Overview & Requirements
- Week 1 Quiz on Focusing for Profitability and Growth
- How do you focus your capabilities and organization to maximize profitability?
- The Focused Organization
- Understanding Business Model Type
- Business Model Type Implications
- Key Activities vs Important Activities
- Key Activities and Strategy-Driven Process Design
- Key Partners
- Costs Now vs. Costs Later
- The Hard Things about Digital Transformation & Corporate Innovation
- Focusing Your Innovation Pipeline with the Corporate Innovation Canvas
- Course Conclusion
- Week 2 Quiz on Focusing Your Organization
Summary of User Reviews
Learn about innovation and business model canvas in this Coursera course by UVA Darden. Users find it to be a valuable and practical course for entrepreneurs and business professionals alike.Key Aspect Users Liked About This Course
Practical application of business model canvasPros from User Reviews
- Great practical content for entrepreneurs
- Easy to understand explanations of complex concepts
- Engaging teaching style of the instructor
Cons from User Reviews
- Lack of in-depth discussion on advanced topics
- Some users found the course to be too basic
- Limited interaction with other learners
Alex Cowan
4.6 Raiting
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