Search result for The strategy of content marketing Online Courses & Certifications
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Marketing Analytics
by Rajkumar Venkatesan- 4.7
Approx. 16 hours to complete
You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. Transformation of Marketing at the Ohio Art Company (abridged) How to build and define a brand architecture and how to measure the impact of marketing efforts on brand value over time...
Content Strategy for Professionals: Ensuring Your Content's Impact
by Candy Lee , John Lavine , Randy Hlavac- 4.6
Approx. 5 hours to complete
In the fourth course of the Content Strategy Specialization - Ensuring Your Content's Impact - you will look at visual communication and the ways you can be more effective with your font choices, photography, and video. -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera)...
Digital Media and Marketing Strategies
by Mike Yao- 4.5
Approx. 20 hours to complete
Following “Digital Media and Marketing Principles,” this course aims to give you a deeper understanding of core processes of planning a digital marketing campaign and the role of various digital channels in integrated marketing communication. - Develop a purposeful content marketing strategy to achieve your business and marketing goals - Evaluate and measure the success of digital marketing campaigns...
Sports Marketing
by Candy Lee- 4.7
Approx. 14 hours to complete
In addition, a wide range of companies recognize the value sports relationships have in positioning and building their brands. The Sports Marketing MOOC was created by Professor Candy Lee of Northwestern’s Medill School of Journalism and Integrated Marketing Communications. Introduction to the Sports Marketing Course Interview with Mark Repchak, Senior Director of Marketing and Media, Florida Citrus Sports...
Strategies for Converting and Retaining Customers Online
by Stephane Muller- 4.7
Approx. 11 hours to complete
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. The activities in this course are all designed to guide you through different sections of a digital marketing plan. - Identify tactics of customer conversion and retention to add to your digital marketing plan Introduction to Search Engine Marketing...
Requerimientos, planeación, ejecución y medición de estrategias para redes sociales
by José Antonio Cano Chambonnet , María de los Angeles Ramos Solano- 4.5
Approx. 19 hours to complete
Luxury brands and the lure of social media Set the right goals for digital marketing using the 5Ss The explosive growth of influencer marketing Modelo SOSTAC: Content Marketing Produce Content Marketing that customers care about The Content that compels people to buy Breaking Content Marketing constraints – A small business case study...
Business Analytics Capstone
by Wharton Teaching Staff- 4.5
Approx. 13 hours to complete
Definition of the Adblocking Problem Performance Evaluation: the Challenge of Noisy Data (People Analytics) The Wisdom of Crowds: Signal Independence (People Analytics) Application Exercise 3 - Using Operations Analytics Methods to Understand the Allocation of Scarce Resources in Pursuing a Strategy Application Exercise 4 - Using Accounting Analytics Methods to Measure the Key Drivers of Your Proposed Strategy...
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Forecasting Models for Marketing Decisions
by David Schweidel- 4.3
Approx. 12 hours to complete
How will customers act in the future? In Developing Forecasting Tools with Excel, learners will develop an understanding of the basic components of a forecasting model, how to build their own forecasting models, and how to evaluate the performance of forecasting models. Nowcasting: A Model for the Future of Marketing Timing Models in Marketing...
Sales Training: Inbound Business Strategy
by Kyle Jepson- 4.9
Approx. 12 hours to complete
After an initial lesson on an introduction to the inbound fundamentals, the course consists of a set of lessons that follows the inbound methodology. What are the fundamentals of an inbound business? The importance of defining your company's purpose The Importance of Having a Vision and Setting Goals The Importance of the Sales and Marketing SLA...
New Technologies for Business Leaders
by Mark Mueller-Eberstein, Dipl. Kfm.- 4.4
Approx. 19 hours to complete
The content is structured in a way that promotes discussions on challenges that business management and marketing functions face due to the rise of new technologies such blockchain, cryptocurrencies, internet of things (IoT), virtual, mixed and augmented reality (VR/AR), artificial intelligence (AI) and big data. How to Create a Content Marketing Strategy for Virtual Reality...