Search result for Basic understanding of online business and marketing Online Courses & Certifications
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Strategic Innovation: Building and Sustaining Innovative Organizations
by Raj Echambadi , E. Geoffrey Love- 4.8
Approx. 20 hours to complete
But well-laid innovation plans can go awry without a consideration of the business ecosystem that includes competitors and collaborators, including suppliers, distributors, and retailers, or the contextual environment in which the company operates. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM....
Master Class for Corporate Entrepreneurs
by Dr. James V. Green- 4.4
Approx. 16 hours to complete
With maturing technologies and aging product portfolios requiring established companies to create, develop, and sustain innovative new businesses, graduates of the Master Class will develop an understanding of how to create new businesses and initiatives within the corporate environment. Product-market fit: The heart of the business model Business proposals and the pitch Do's and don'ts of the pitch...
Making Successful Decisions through the Strategy, Law & Ethics Model
by George Siedel- 4.8
Approx. 22 hours to complete
• create contracts that achieve business goals, and Use the Three Pillar Model for Personal, Leadership and Business Decisions Focus on Compliance and the Fifth “P” of Marketing to Manage Regulatory Risk Closing Thoughts: Create Value and Build Relationships through the Power of Apology and a Life Goals Analysis Create and Lead an Ethical Business...
Marketing analytics: Know your customers
by Ray Welling- 4.7
Approx. 20 hours to complete
An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. You will develop an understanding of traditional and digital marketing metrics and what questions they answer, as well as how to achieve a single integrated view of the customer. 3 Digital and the importance of differentiation...
Professional Responsibility and Ethics for Accountants
by Susan Curtis- 4.7
Approx. 20 hours to complete
You will also learn foundational knowledge of the moral dimensions of business that are helpful for recognizing and interpreting the ethical issues embedded in situations you will encounter in your career. Topics in the course include professional standards, values and norms, ethical theories, theories of a firm and business purpose, and corporate governance....
Global Strategy I: How The Global Economy Works
by Marcelo Bucheli- 4.9
Approx. 13 hours to complete
This course begins with the discussion of these issues and global relationships and delves into a deeper understanding of business strategy in today’s global business marketplace. This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. 200 Years of British Business in Latin America with Rory Miller...
Social Impact Strategy: Tools for Entrepreneurs and Innovators
by Peter Frumkin- 4.8
Approx. 8 hours to complete
This course offers an introduction to social impact strategy and social entrepreneurship, including key concepts, an overview of the field, and tools to get started as a changemaker. Workshops are customized to the needs of fellows and explore advanced concepts in business models, design thinking and leadership. 2 Features of the Business Model...
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Predictive Modeling with Logistic Regression using SAS
by Michael J Patetta- 4.5
Approx. 17 hours to complete
This course also discusses selecting variables and interactions, recoding categorical variables based on the smooth weight of evidence, assessing models, treating missing values, and using efficiency techniques for massive data sets. Basic Steps of Predictive Modeling Summary of Preparing the Input Variables, Parts 1 and 2 Understanding the Effect of Cutoffs on Confusion Matrices...
International Organizations Management
by Gilbert Probst , Sebastian Buckup , Bruce Jenks , Stephan Mergenthaler , Cassandra Quintanilla , Lea Stadtler , Claudia Gonzalez Romo , Julian Fleet- 4.8
Approx. 18 hours to complete
This course provides an introduction to International Organizations and the United Nations, and explores how business and management tools can be applied in these settings to achieve better, more effective results. With a focus on cross-sector partnerships in a changing world, the course offers you insights into the inner workings of international organizations and the challenges they face today....
Managing Uncertainty in Marketing Analytics
by David Schweidel- 4.3
Approx. 11 hours to complete
By incorporating uncertainty into the decisions that they make, they can anticipate a wide range of possible outcomes and recognize the extent of uncertainty on the decisions that they make. We eschew specialized software and provide learners with the foundational knowledge they need to develop sophisticated marketing models in a basic spreadsheet environment....