Search result for Introduction to Marketing Online Courses & Certifications
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Survey analysis to Gain Marketing Insights
by David Schweidel- 4.5
Approx. 5 hours to complete
In Analytic Methods for Survey Data, learners will become familiar with established statistical methods for converting survey responses to insights that can support marketing decisions. These techniques are presented within the STP (Segmentation, Positioning, Targeting) Framework, enabling learners to apply the analytic techniques to develop a marketing strategy. Introduction to Factor Analysis...
Forecasting, Budgeting, Territories, Evaluation and Legal/Ethical Issues
by Emily C. Tanner, Ph.D. , Suzanne C. Bal , Michael F. Walsh, Ph.D.- 4.4
Approx. 12 hours to complete
Next, we will learn how to develop territories and evaluate sales performance. Week 1 Introduction Forecasting Best Practices and Intro to Budgeting Approaches to Budgeting How to Estimate Market Size: Business and Marketing Planning for Startups A Sales Budget is Central to Effective Business Planning Week 2 Introduction How to Create a Sales Territory Plan: 5 Simple Steps...
Content Strategy for Professionals: Managing Content
by Candy Lee , John Lavine , Randy Hlavac- 4.6
Approx. 6 hours to complete
You will look at media platforms and how best to tell an organization’s “content story” across those platforms using a human-centered design. -- Randy Hlavac, Lecturer, Medill, Northwestern (and lead professor of the Social Media Marketing Specialization also on Coursera) Introduction from Professor Lee Tools to Use at Work Introduction to IBM...
Annual Campaigns: Building a Case for Support
by Michelle Poesy- 4.3
Approx. 15 hours to complete
In this comprehensive overview of annual giving programs, you’ll gain an introduction to the basic terminology and concepts of annual giving as well as the various solicitation channels and donor types. Introduction to Leadership Annual Giving Introduction to Memberships and Events Introduction to Bringing it All Together - The Multi-Channel Approach...
Research Proposal: Initiating Research
by Jim Fong- 4.6
Approx. 11 hours to complete
Getting Started and Introduction to Market Research Course Introduction Survey to Build Our Database Introduction to Market Research Complexities, Constraints, and Questions to Ask Planning a Response to a Market Research Inquiry 20 Market Research Questions to Ask Your Customers Introduction to Secondary and Internal Research Introduction to Primary Research Introduction to Market Research Plan or Proposal...
Predictive Modeling with Logistic Regression using SAS
by Michael J Patetta- 4.5
Approx. 17 hours to complete
Introduction Introduction Introduction Demo: Using Backward Elimination to Subset the Variables Demo: Using Fit Statistics to Select a Model Practice: Using Forward Selection to Detect Interactions Practice: Using Backward Elimination to Subset the Variables Practice: Using Fit Statistics to Select a Model Introduction Introduction Introduction Using Profit to Assess Fit Demo: Using a Profit Matrix to Measure Model Performance...
Unleashing the Impact of your Social Enterprise
by Kai Hockerts- 4.5
Approx. 15 hours to complete
Hence you will be able to develop a method to evaluate the social mission that you achieve while implementing your business plan. Introduction to Social Impact Assessment Introduction to Course 3 Teamwork & Introduction to Module 1 Introduction to Social Impact Assessment | Simone Petersen Introduction to Fair Trade | Optional Case Assignment | Peer Evaluation Exam...
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Introduction to Programmatic Advertising - Digital Marketing
by Ben Silverstein- 4.5
1 hour on-demand video
In Introduction to Programmatic Advertising I'll walk you through the process of a programmatic ad buy, the ad-tech companies involved, and the benefits for both advertisers and publishers. We'll discuss how companies can use data to enhance their buys I do affiliate marketing and always wanted to learn about programmatic advertising and this course me taught that....
$17.99
Facebook Marketing: Introduction To Power Editor
by Sandor Kiss- 4.2
1 hour on-demand video
Do you want to make the most out of your Facebook marketing budget in 2017? In this course, I’ll show you how to use the latest version of Power Editor like a professional Facebook marketing agency. You’ll learn proven & tested strategies to improve your marketing and get better results on Facebook almost overnight....
$12.99
Introduction to Mailchimp for Email Marketing
by Ricky Wahowa- 4.5
3.5 hours on-demand video
A Mailchimp Course to get you up and running with Mailchimp. Learn how to use it for all your email Marketing Tasks. show you how to work with list / Audience settings, segment or group that list Show you how to add the groups to your signup Form and share the form online....
$11.99