Search result for Marketing decisions Online Courses & Certifications
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Marketing Analytics: Data Tools and Techniques
by Raghu Iyengar- 0.0
6 Weeks
Learn how to measure, manage and analyze customer data to make effective marketing decisions. Combined with a detailed history of marketing actions, there is a newfound potential for deriving actionable insights, but you need the tools to do so. This course is part of Wharton's Digital Marketing Professional Certificate....
$585
Marketing Management II
by Hayden Noel- 4.8
Approx. 15 hours to complete
In Marketing Management I, you learned the major elements of the marketing mix - product policy, channels of distribution, communication, and pricing - and saw how they fit within different analytical frameworks that are useful to managers. Welcome to Marketing Management II Channel Decisions Factors Affecting Pricing Decisions Module 3: Marketing Communication (Promotion)...
The Complete Marketing Attribution Course
by Mel Restori- 0.0
1.5 hours on-demand video
In just a few hours, learn to maximize your marketing strategy with marketing attribution In just a few hours, master a critical concept of marketing analytics: marketing attribution Understanding digital marketing channelsDefining the common marketing attribution models:last touch (last click)first touch (first click)multi-touch models: position based, linear, and decay...
$16.99
Business Analytics Capstone
by Wharton Teaching Staff- 4.5
Approx. 13 hours to complete
The Business Analytics Capstone Project gives you the opportunity to apply what you've learned about how to make data-driven decisions to a real business challenge faced by global technology companies like Yahoo, Google, and Facebook. Once you complete your analysis, you'll be better prepared to make better data-driven business decisions of your own....
Marketing Analytics
by Kamel Jedidi , Asim Ansari- 0.0
12 Weeks
You will learn how to use probabilistic models and optimization tools to model customer demand forecasts, pricing sensitivity, Lifetime Value and how to leverage such data to make optimal decisions on designing new products, marketing segmentation and strategy. Assessing Marketing ROI for making better and data-driven decisions...
$249
Marketing Analytics: Products, Distribution and Sales
by Stephan Sorger- 0.0
4 Weeks
In this marketing course, you will learn how to apply advanced concepts such as conjoint analysis and decision tree methodologies to product decisions, as well as learn the best ways to distribute and sell your offerings to consumers. He has also taught for over a decade at UC Berkeley Extension and is the author of two widely adopted marketing textbooks....
$249
Marketing analytics: Know your customers
by Ray Welling- 4.7
Approx. 20 hours to complete
An understanding of marketing analytics, the core component of this course, is crucial to serving your customers well. Rapid advancements in technology mean more powerful data and analytics can inform marketing decisions. You’ll experiment with behaviour and predictive analytics to develop marketing that delivers customers the right product via the right channel at the right time. Practice task: Permission marketing...
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Snapchat Marketing: The Ultimate Step-by-Step Success Guide
by Federico Fort- 3.5
1 hour on-demand video
For generations, successful business organizations have revolutionized the market with their inept marketing strategies and decisions by mastering techniques in the avenues they had available at the time. This Course will concentrate on the Social Marketing aspects and prowess of its influence in Social Media and how it is utilized within the medium of Snapchat....
$11.99
Learn Digital Marketing (12 Courses in 1)
by Jacek Kułak- 4.4
5.5 hours on-demand video
Master Digital Marketing Strategy, SEO, Advertising, Social Media Marketing, Email, Analytics, Content Marketing & More 4) Digital marketing automation 7) Content marketing 8) Social media marketing 11) Video marketing and advertising 12) Mobile marketing and promotion You will learn digital marketing tools used by the marketing professionals. Knowing digital marketing is a must, you can’t avoid it....
$14.99
Marketing - Delivering the Value Proposition
by Jeffrey Frohwein- 0.0
4 Weeks
In today’s world consumers are constantly flooded by marketing efforts in every aspect of their lives. Learners will explore channel or distribution strategies which are not always associated with marketing decisions. ● Discuss integrated marketing and value communication...
$149