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Маркетинг. Часть 2. Инструментарий маркетинга
by Anastasii Klimin- 0.0
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Approx. 22 hours to complete
Маркетинг – система ведения производственно-коммерческой деятельности предприятия с ориентацией на рынок, главными элементами которой являются 1) потребитель, 2) конкуренты. В курсе рассмотрены аспекты маркетинга как предприятий, работающих с потребителями товаров широкого потребления (В2С рынки), так и предприятий, клиентами которых являются другие предприятия (В2В рынки). В разработке курса приняли участие компании «CML - Центр компьютерного инжиниринга СПбПУ», 3М, SWED-MOBIL, DDC....
Mobile Marketing, Optimization Tactics, and Analytics
by Stephane Muller- 4.6
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Approx. 11 hours to complete
Welcome to Course 3 of the E-Marketing Specialization: Mobile Marketing Optimization Tactics, and Analytics. Our final course will start with an introduction to mobile marketing. The remaining modules will provide you with the knowledge needed to increase sales, boost engagement, and interpret website analytics. Our learning goals for this course are to:...
Strategies for Converting and Retaining Customers Online
by Stephane Muller- 4.7
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Approx. 11 hours to complete
Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base. Our learning goals for this course are to:...
Marketing Analytics Capstone Project
by David Schweidel- 3.8
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Approx. 11 hours to complete
This capstone project will give you an opportunity to apply what we have covered in the Foundations of Marketing Analytics specialization. By the end of this capstone project, you will have conducted exploratory data analysis, examined pairwise relationships among different variables, and developed and tested a predictive model to solve a marketing analytics problem....
Продвижение веб-сайтов
by Быков Илья Анатольевич- 0.0
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Approx. 9 hours to complete
Курс разработан в первую очередь для начинающих специалистов по связям с общественностью и рекламе. В работе специалистов по PR и рекламе важнейшую роль играею навыки создания, развития, продвижения и оценки эффективности работы корпоративных веб-сайтов. Для успешной работы современным "пиарщикам" и рекламистам необходимо хорошо разбираться в таких технологиях, как поиск информации в глобальной сети Интернет,...
Дипломный digital-проект: руководство к действию
by Андрей Петрович Глухов (Andrey P. Glukhov) , Наталья Андреевна Карнаухова (Natalya A. Karnaukhova)- 0.0
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Approx. 14 hours to complete
В свою очередь наша задача в рамках данного финального курса – оказать Вам информационную и методическую поддержку и пошаговое, что называется step-by-step, сопровождение реализации Вашего дипломного digital-проекта. Курс включает в себя в себя прохождение слушателями 7 учебных модулей в течение 7 недель обучения. Это задание представляет собой определенный этап проекта и является элементом реализации продукта проекта....
Marketing Analytics
by Rajkumar Venkatesan- 4.7
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Approx. 16 hours to complete
Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www....
The Strategy of Content Marketing
by Sonia Simone- 4.5
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Approx. 19 hours to complete
This course is a partnership between the leading content marketing authority, Copyblogger, and UC Davis Continuing and Professional Education. In this course, you will learn the core strategies content marketers use to acquire and retain customers profitably. You will also learn how to put the ideas presented to you into action and build your own personal brand through content marketing....
Introduction to Social Media Marketing
by Anke AudenaertTop Instructor- 4.9
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Approx. 15 hours to complete
This course lays the foundation of social media marketing. You’ll learn what social media marketing entails, including the history and the different social media channels that exist. You’ll learn how to select a social media channel that fits your needs, set goals and success metrics, and determine who your target audience is....
Viral Marketing and How to Craft Contagious Content
by Jonah Berger- 4.8
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Approx. 4 hours to complete
Ever wondered why some things become popular, and other don't? Why some products become hits while others flop? Why some ideas take off while others languish? What are the key ideas behind viral marketing? This course explains how things catch on and helps you apply these ideas to be more effective at marketing your ideas, brands, or products....
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