Course Summary
This course teaches you how to conduct user research to better understand your target audience and create products that meet their needs. You'll learn various research methods and techniques, including surveys, interviews, and usability testing.Key Learning Points
- Learn how to conduct user research to create products that meet their needs
- Gain an understanding of various research methods and techniques
- Learn how to analyze and interpret user research data
Job Positions & Salaries of people who have taken this course might have
- USA: $86,000
- India: ₹7,00,000
- Spain: €33,000
- USA: $86,000
- India: ₹7,00,000
- Spain: €33,000
- USA: $109,000
- India: ₹20,00,000
- Spain: €50,000
- USA: $86,000
- India: ₹7,00,000
- Spain: €33,000
- USA: $109,000
- India: ₹20,00,000
- Spain: €50,000
- USA: $85,000
- India: ₹6,00,000
- Spain: €30,000
Related Topics for further study
Learning Outcomes
- Conduct and analyze user research to inform product design decisions
- Understand and utilize various research methods and techniques
- Create products that meet the needs of your target audience
Prerequisites or good to have knowledge before taking this course
- No prior knowledge or experience is required
- Access to a computer and internet connection
Course Difficulty Level
BeginnerCourse Format
- Online
- Self-paced
Similar Courses
- Design Thinking
- Product Management
- Marketing Analytics
Related Education Paths
Notable People in This Field
- Director of The Design Lab at UC San Diego
Related Books
Description
What makes for a great user experience? How can you consistently design experiences that work well, are easy to use and people want to use? This course will teach you the core process of experience design and how to effectively evaluate your work with the people for whom you are designing. You'll learn fundamental methods of design research that will enable you to effectively understand people, the sequences of their actions, and the context in which they work. Through the assignments, you’ll learn practical techniques for making sense of what you see and transform your observations into meaningful actionable insights and unique opportunity areas for design. You’ll also explore how to generate ideas in response to the opportunities identified and learn methods for making your ideas tangible. By answering specific questions and refining your concepts, you’ll move closer to making your ideas real. We’ll use cases from a variety of industries including health, education, transportation, finance, and beyond to illustrate how these methods work across different domains.
Outline
- Design Research
- The Interaction Design Specialization
- Introducing Elizabeth Gerber
- Who, What, Where, When, and How People Work
- Who, What, Where, When, and How People Work Pt 2
- Michael Chapman of IDEO on interviewing
- Slides
- Ideation
- Coming up with great ideas
- Further Reading
- Slides
- Synthesis
- Making sense of it all
- Further Reading
- Slides
- Prototyping
- Making it Real
- Further Reading
- Slides
- Cumulative Quiz
Elizabeth Gerber
4.6 Raiting
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