Understanding the Music Business: What is Music Worth?
- 4.5
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Course Summary
Learn the ins and outs of the music industry with Music Business Foundations. This course teaches you about the different roles in the industry, how to promote your music, and how to effectively use social media.Key Learning Points
- Understand the different roles in the music industry and how they work together
- Learn how to promote and market your music effectively
- Discover how to use social media to your advantage
Related Topics for further study
Learning Outcomes
- Understand the different roles in the music industry and how they work together
- Learn how to promote and market your music effectively
- Discover how to use social media to your advantage
Prerequisites or good to have knowledge before taking this course
- No prior knowledge of the music industry is required
- Access to a computer and the internet is necessary
Course Difficulty Level
BeginnerCourse Format
- Online self-paced course
- Video lectures and readings
- Quizzes and assignments
Similar Courses
- Music Business: Foundations
- Music Copyright
Related Education Paths
Notable People in This Field
- Ari Herstand
- Suzanne Paulinski
Related Books
Description
This course will examine the music industry in the United States, with the unique perspective gained by Vanderbilt University’s location in Nashville, TN. Nashville is a major center of music in the United States, and the music created here has a global reach, particularly in the country, rock, pop, singer-songwriter, and Americana genres. However, students will learn that the basic principles of recording, marketing, copyright, licensing, and live performance are the same, regardless of musical style or genre.
Outline
- Recording & Record Labels, Part 1
- Introduction
- Home Recording
- Interview: Dave Coleman
- Professional Studio Recording
- Interview: John McBride
- A Walk Through Blackbird Studio
- Studio Jobs & Roles
- Home vs Studio
- Evolution of a Song Recording
- Module 1, Part 1 Quiz
- Recording & Record Labels, Part 2
- Music Education Programs
- Interview: Mark Wait
- A History of Audio Formats
- Hands On with Audio Formats
- A Performance & Cylinder Recording: Greg Reish
- Major Record Labels
- Independent Record Labels
- Current State of the Recording Industry
- Conclusion: What's a Recording Worth?
- Module 1 Recommended Reading
- Module 1, Part 2 Quiz
- Copyright & Publishing
- Introduction
- Basic Principles of Copyright
- PROs
- Interview: Alison Smith
- International Royalties
- Publishing Royalties
- Sound Recording Rights
- Music Composition Rights
- Public Domain
- Elvis, The Songwriter
- Interview: Doug Howard
- Changes on the Horizon: New US Copyright Recommendations
- Conclusion: What's a Song Worth?
- Module 2: Recommended Reading
- Module 2 Quiz
- Media
- Introduction
- PR & Publicists
- Social Media
- Terrestrial Radio
- Interview: Tony Richards
- Streaming & Internet Radio
- Interview: Ken Paulson
- Conclusion: Cutting Through the Noise
- Module 3: Recommended Reading
- Module 3 Quiz
- Live Performance
- Introduction
- Managers
- Lawyers
- Booking Agents
- Side Musicians
- Starting Life On the Road
- Tour Managers
- Sound Engineers
- Anthony's Tour of FOH
- Anthony's Tour of Monitor World
- Instrument Technicians
- Stage Production
- Merchandise
- Interview: Anthony Aquilato
- Concert Promotion & Talent Buyers
- Interview: Todd Ohlhauser
- Entrepreneurial Thinking in Live Performance
- Conclusion: What's a Concert Ticket Worth?
- Module 4: Recommended Reading
- Module 4 Quiz
- New Models, Trends & Strategies
- Introduction
- The Entrepreneurial Musician
- Fan-Funded Recording
- Criticism of the DIY Approach
- New Business Models
- Interview: David Macias
- 360 Deals
- Sync Licensing
- Music & Big Data
- Interview: David Pomeroy
- Ethics & Controversies
- Module 5: Recommended Reading
- Module 5 Quiz
- Wrapping Up
Summary of User Reviews
This course on music business received positive reviews from users. The course covers a wide range of topics related to music business and provides practical insights for individuals looking to pursue a career in this field. Many users appreciated the comprehensive nature of the course.Key Aspect Users Liked About This Course
Comprehensive coverage of music business topicsPros from User Reviews
- Practical insights for pursuing a career in music business
- Engaging and knowledgeable instructors
- Interactive assignments and quizzes
- Flexible learning schedule
- Access to valuable resources and networking opportunities
Cons from User Reviews
- Some users felt the course could benefit from more in-depth discussions on certain topics
- A few technical issues with the platform were reported
- Some users felt that the course was too basic and did not provide enough advanced information
- The course may not be suitable for individuals with no prior knowledge of music business
- The course may not cover certain aspects of music business that are specific to certain regions or countries
Jen Gunderman
4.5 Raiting
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