Understanding Fashion: From Business to Culture

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Brief Introduction

From its impact on culture and society to consumer behaviour, discover the business of fashion with Institut Francais de la Mode.

Course Summary

This course explores the multifaceted world of fashion, from the business side to the cultural aspects. You'll learn about the history of fashion, the different roles in the industry, and the impact of technology and sustainability.

Key Learning Points

  • Understand the history and evolution of fashion
  • Explore the different roles in the fashion industry
  • Learn about the impact of technology and sustainability on fashion

Related Topics for further study


Learning Outcomes

  • Understand the history and evolution of fashion
  • Identify the different roles in the fashion industry
  • Examine the impact of technology and sustainability on fashion

Prerequisites or good to have knowledge before taking this course

  • No prior knowledge or experience required
  • Access to a computer with internet connection

Course Difficulty Level

Beginner

Course Format

  • Online
  • Self-paced
  • Video lectures
  • Interactive activities

Similar Courses

  • Fashion as Design
  • Sustainable Fashion

Related Education Paths


Related Books

Requirements

  • Whether you’re a marketing student intrigued by consumer culture or you’re an experienced fashion professional looking to enhance your knowledge, this course is designed for anyone looking to deepen and specialise their knowledge of the fashion industry. This course will also be relevant to fashion entrepreneurs who need a holistic view of the industry’s key success factors. This course is supported by DEFI.

Outline

  • Fashion and the rise of modern culture Getting started Fashion and modernity: the new as principle Three conceptions of modernity Case study: brands and ways to be modern Test Yourself Fashion and society Fashion as a social distinction mechanism? The functioning logics of the fashion field The subcultural clothing: a bottom-up model? Case study: fashion brands as social actors Test yourself Fashion as a language The fashion code Can fashion creation speak? How to read a silhouette? Test Yourself Fashion, production and consumption Fashion as an industry Fashion as consumption Case study: explaining attempts of the purchase of the little black dress Alternative consumption, counter-cultures and counter-hegemonic bricolage General conclusion

Summary of User Reviews

Learn about the fashion industry from a business and cultural perspective in this comprehensive online course. Students loved the engaging content and found the course to be informative and eye-opening. However, some users felt that the course lacked depth and structure.

Key Aspect Users Liked About This Course

Engaging content

Pros from User Reviews

  • Informative and eye-opening
  • Great for beginners in fashion business and culture
  • Engaging and interesting content
  • Easy to navigate and access course materials

Cons from User Reviews

  • Lacks depth and structure
  • Some outdated information
  • Limited interaction with other students and instructors
  • Not suitable for advanced learners
Free
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Benjamin Simmenauer
Institut Français de la Mode (IFM)
Futurelearn

Instructor

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