An Introduction to Business Design Thinking
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Brief Introduction
This course offers you a real-world introduction to the topic of Business Design ThinkingDescription
Business Design Thinking is a relatively new discipline and lives at the intersection of business and design. It has naturally emerged as design methodologies have become more business-facing with a growing demand to be more "customer-centric”. This demand is going beyond products and services and into the very DNA of our culture. The pace of change in the world means there is growing pressure on organizations to keep up, compete and remain relevant to rapidly shifting customers. Easier said than done. Business Design Thinking plays its part in helping to solve that problem. Typical design principles, as practiced by design agencies, allows you to focus on the desirability of customers. Business modeling and Strategy Design allows you to focus on the feasibility of a business as well as its financial viability. Start-up entrepreneurs around the world are educated from almost every angle about the importance of being customer-centric yet they continue to fail at an alarming rate. Corporate Innovation Teams suffer the same challenge.
This course offers you a real-world introduction to the topic of Business Design Thinking, which is a lovely blend of methodology, tools, and tales from the trenches from seasoned Business Designers.
Why should you buy this course?
98% of start-ups fail and the #1 reason is a "lack of market demand", which is a very kind way of saying start-ups are building products and services that nobody wants. This course helps introduces you to a way of thinking and working that minimizes the risk of such failure.
This is a super relevant topic at the moment that continues to evolve. Get yourself ahead of the game by understanding the language, the principles and why it's being adopted by businesses of all shapes and sizes around the world
If you are looking to inspire others and achieve a shift in mindset then this could equip you with some solid basics to spark very different strategic conversations
You will hear and learn from seasoned Business Designers from Do Tank. They are an interesting collection of strategy consultants, entrepreneurs, designers, artists and learning scientists who are happy to share their real-world gritty experiences making use of Business Design Thinking
What will you learn?
Do Tank has practiced and evolved its own practical version of Business Design Thinking. This introduction will equip you with:
An understanding of the four cornerstones of the Business Design Thinking approach, which are “Design Thinking”, “Visual Thinking”, “Business Model Innovation”, and “Sprints/Pace” and where they can be applied.
Examples of real-world use that comes in the form of tales from the trenches. These will hopefully inspire you into some form of practical action so that you can apply your learning in a way that makes sense. These tales from the trenches are based on real experiences within the following topics; “Strategy Design & Implementation”, “Pitching for Investment”, “Value Proposition Design”, and “Large Scale Events"
A challenge that you can take to your co-founder or colleague about how Business Design Thinking could/should apply to your organization
Requirements
- Requirements
- None
Marc Mclaughlin
3 Raiting
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