Entrepreneurship Strategy: From Ideation to Exit
- 4.8
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Course Summary
This course teaches you how to develop a successful entrepreneurial strategy by analyzing your target market, identifying key resources, and creating a solid plan for growth.Key Learning Points
- Learn how to identify market opportunities and develop a unique value proposition
- Explore different business models and strategies for growth
- Understand how to build and manage a team, and create a culture of innovation
Job Positions & Salaries of people who have taken this course might have
- USA: $68,000
- India: ₹5,00,000
- Spain: €40,000
- USA: $68,000
- India: ₹5,00,000
- Spain: €40,000
- USA: $98,000
- India: ₹7,00,000
- Spain: €60,000
- USA: $68,000
- India: ₹5,00,000
- Spain: €40,000
- USA: $98,000
- India: ₹7,00,000
- Spain: €60,000
- USA: $82,000
- India: ₹6,00,000
- Spain: €45,000
Related Topics for further study
Learning Outcomes
- Develop a unique value proposition for your business
- Formulate a solid plan for growth and expansion
- Build and manage a successful team
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of business and marketing concepts
- Access to a computer with internet connection
Course Difficulty Level
IntermediateCourse Format
- Self-paced online course
- Video lectures
- Readings and case studies
- Interactive quizzes and assignments
Similar Courses
- Entrepreneurship: Launching an Innovative Business
- New Venture Finance: Startup Funding for Entrepreneurs
- Social Entrepreneurship
Related Education Paths
- Entrepreneurship and Innovation Specialization
- Business Strategy Specialization
- Leadership and Management Specialization
Notable People in This Field
- CEO of SpaceX and Tesla
- Founder of Spanx
- Founder of Virgin Group
Related Books
Description
This course covers in the chronological order each defining step of an entrepreneurial project. It begins with very personal considerations related to getting to better know yourself better so as to decide if you are ready for the multiple challenges of entrepreneurship. It then deals with creativity in order to provide the right set of tools to find an idea with the right potential to disrupt an existing business. We then discuss how to gather a founding team, how to raise money to initiate the project, and how to deal with day to day cash management. Later in the course, we discuss the art of selling, focusing on business to business sales, and how to measure the product launch phase using cohort analysis. Later on, we discuss the challenges of HR in an entrepreneurial environment, and of recruiting at a point where nobody knows your company. We then describe very practical techniques to initiate the international development of a small company. Last, we cover the exit strategy topic.
Outline
- Knowing who you are
- Introduction to Entrepreneurship Strategy: from Ideation to Exit
- Introduction to the guests entrepreneurs
- Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 1
- Interview: Personal values
- Identifying the intimate pillars of your entrepreneurial journey: your personal values Part 2
- The lines of code that define your inner functioning: your “intrinsic programs”
- Choosing entrepreneurship compared to your other options: The Cash Flow Quadrant
- Interview: Stories of choosing entrepreneurship over job
- The life choice of entrepreneurship: identifying the trade-offs
- Interview: The life choice of the entrepreneurs
- Understanding your belief system
- Strengthening your beliefs using “the little lies of success"
- Interview: Stories of belief system, as road to entrepreneurship
- Course Syllabus
- Objectives of Lesson 1
- Additional Resources: Mastering your emotions
- Objectives of the lesson 2
- Additional Resources: Robert T. Kiyosaki’s Cashflow Quadrant:
- Objectives of the lesson 3:
- Peer Reviews Overview: Qualities of strong feedback
- Practice Quiz Lesson 1
- Practice quiz Lesson 2
- Graded Quiz Module 1
- Securing the first key steps of your entrepreneurial project
- The key questions to ask when looking for an idea for your project
- Interview: Stories of finding an idea of a project
- Design thinking methodology to refine your product or service
- Interview of Julien Ulrich, Co-founder of ITEKUBE
- The “S Curve” and the Singularity Concept part 1
- The "S Curve” and the Singularity Concept part 2
- Gathering a founding team part 1
- Gathering a founding team part 2
- Gathering a founding team part 3
- Interview of Charles Simpson: Founder of Senior Media
- Bootstrapping VS Raising Money
- Interview: Stories of Bootstrapping VS Raising Money
- Objectives of the lesson 1
- Tips for happiness from Tal Ben Sahar from Harvard University:
- Learning objectives of lesson 2
- Article: The Naïveté of "Exponential" Growth from Stanford Computer Science:
- Lesson objectives
- Pros and cons of raising money vs. bootstrapping
- Practice Quiz Lesson 1
- Practice Quiz Lesson 2
- Practice Quiz Lesson 3
- Graded Quiz Module 2
- Igniting your project
- Understanding what is at stake with investors
- Avoiding the traps when negotiating with investors
- Interview: Stories of raising money
- Day to day cash management
- Interview: Stories of day to day cash management
- Structuring your Sales Strategy: Part 1
- Structuring your Sales Strategy part 2
- Interview: Structuring the sales strategy
- Getting your First Meeting with your Prospect: Part 1
- Getting your First Meeting with your Prospect: Part 2
- Interview: Stories of first sales meetings
- The Sales Meeting and the Art of Creating Rapport: Part 1
- The Sales Meeting and the Art of Creating Rapport: Part 2
- Interview: Stories of defining moments during sales meetings
- Objectives of the lesson 1
- Lesson Objectives
- Lesson Objectives
- Practice Quiz Lesson 1
- Practice Quiz Lesson 2
- Practice Quiz Lesson 3
- Graded Quiz Module 3
- The path to maturity
- Monitoring your product launch
- Story of JobFact and the Lessons from a Failure
- Interview: Julien Recoing, Co-founder of JobFact
- Recruiting your first employees
- Interview: Stories of recruiting first employees
- Managing your team
- Interview: Stories of managing teams
- Initiating International expansion
- Interview: Augustin Paluel-Marmont - Co-founder Michel & Augustin
- Triggering the Exit strategy
- Interview: Stories of Exit strategies
- An advice from the successful entrepreneurs
- Lesson Objectives
- Lesson Objectives
- Forbes magazine: 7 keys to hiring your Startup's first employee
- Lesson Objectives
- How a French ‘kooky cookie’ brand cracked the US market?
- Course Evaluation: Entrepreneurship Strategy
- Practice Quiz Lesson 1
- Practice Quiz Lesson 2
- Practice Quiz Lesson 3
- Graded Quiz Module 4
- Verification of Course Evaluation Completion
Summary of User Reviews
The Entrepreneurship Strategy course on Coursera has received positive reviews from many users. The course provides valuable insights into the world of entrepreneurship and strategy, and the instructors are knowledgeable and engaging. A key aspect that many users appreciated was the practical, real-world examples used throughout the course.Pros from User Reviews
- Valuable insights into entrepreneurship and strategy
- Engaging and knowledgeable instructors
- Practical, real-world examples
- Flexible schedule and pacing
- Good balance of theory and application
Cons from User Reviews
- Some users found the course material to be too basic
- Course assignments could be more challenging
- Limited interaction with other students
- Some technical issues with the platform
- No opportunity for one-on-one feedback from instructors
Ambroise Huret
4.8 Raiting
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