Course Summary
This course teaches essential skills for product managers to excel in the real world, including product strategy, market research and analysis, product development, and more.Key Learning Points
- Learn how to develop effective product strategies that meet customer needs
- Understand how to conduct market research and analysis to inform product decisions
- Master the product development process, from ideation to launch
- Learn how to work effectively with cross-functional teams to bring products to market
Job Positions & Salaries of people who have taken this course might have
- USA: $108,992
- India: ₹2,503,086
- Spain: €50,000
- USA: $108,992
- India: ₹2,503,086
- Spain: €50,000
- USA: $136,235
- India: ₹3,139,331
- Spain: €70,000
- USA: $108,992
- India: ₹2,503,086
- Spain: €50,000
- USA: $136,235
- India: ₹3,139,331
- Spain: €70,000
- USA: $160,000
- India: ₹3,674,240
- Spain: €90,000
Related Topics for further study
Learning Outcomes
- Develop effective product strategies that meet customer needs
- Conduct market research and analysis to inform product decisions
- Master the product development process, from ideation to launch
Prerequisites or good to have knowledge before taking this course
- Basic understanding of product management
- Experience in product development is a plus
Course Difficulty Level
IntermediateCourse Format
- Online self-paced course
- Video lectures
- Quizzes and assignments
- Discussion forums
Similar Courses
- Product Management
- Digital Product Management: Modern Fundamentals
- Agile Product Management
Related Education Paths
Notable People in This Field
- Founder of SVPG
- CEO of Produx Labs
Related Books
Description
Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!
Knowledge
- Invent and Simplify
- . PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
- Learn and Be Curious
- . Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
- Deliver Results
- . Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Outline
- Invent and Simplify
- Nancy Rates Product Visions
- Thank You!
- Nancy Ranks Roadmaps
- Nancy Rates More Product Roadmaps
- Reading Public Roadmaps and Symbols
- Parting Thought
- Veronica Pinchin 1 How to Lead a Product Organization
- Veronica Pinchin 2 Product Vision vs. Product Roadmap
- Veronica Pinchin 3 How Product Roadmaps Evolve
- Veronica Pinchin 4 Managing Demands to Change Your Roadmap
- Why Giants Fall
- How PMs Execute OODA Loops
- Attack Your Backlog with Velocity
- Track Your Velocity Over Time
- Parting Thought
- Envision This
- Navigate a Product Roadmap
- Observe. Orient. Decide. Answer.
- Learn and Be Curious
- KPIs in Theory and Practice
- Google-style OKRs
- Facebook-style North Stars
- Kate Zhang 1 Effective Analytics
- Kate Zhang 2 How to Work with KPIs Part 1
- Kate Zhang 3 How to Work with KPIs Part 2
- Experiment Elements 1-5
- Experiment Elements 6-7
- Famous A/B Tests
- Net Promoter Score (NPS)
- NPS-Based Product Strategy
- CSAT and CES
- Parting Thought
- Barkha Saxena 1 How PMs Lead Data Scientists
- Barkha Saxena 2 How to Run Experiments
- Barkha Saxena 3 Eurika Moments
- Review Microsoft & Google KPIs
- Nancy's Picks for Statistical Calculators
- PM the Key Performance of These Indicators
- Lies, More Lies, and Statistics
- NPS® is a Registered Trademark of Bain & Co.
- Deliver Results
- Introduction to Retention
- Addicting Your Customers 1
- Addicting Your Customers 2
- Addicting Your Customers 3
- Loyalty & Churn
- Monetizing the Customer Journey
- Advanced Pricing Techniques 1
- Advanced Pricing Techniques 2
- Price Vocabularies
- Understand Your Financials
- Value Your Business
- How People Manipulate Financials
- Reflect & Review
- Congratulations!
- Please Review Our Course & Specialization
- PM H&M's Operations in 74 Countries
- Customers Vote with Their Wallets
- Are Microsoft's Financials All That Different from a Dating App's?
Summary of User Reviews
Real-world Product Management Skills course on Coursera has received great reviews from its users. The course covers important topics and provides practical insights to help learners excel in the field of product management.Key Aspect Users Liked About This Course
Many users found the practical exercises and assignments to be very helpful to apply the concepts learned in the course.Pros from User Reviews
- Great practical exercises and assignments
- Covers important topics in product management
- Provides practical insights to excel in the field
- Engaging and well-paced lectures
- Great value for the price
Cons from User Reviews
- Some users found the course content to be too basic
- Not suitable for experienced product managers
- Some lectures were repetitive
- Limited interaction with the instructor
- Not enough depth on certain topics
Nancy Wang
4.7 Raiting
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