Course Summary
This course focuses on the challenges faced by agribusiness managers in the modern world, including globalization, sustainability, and technology. Students will learn how to navigate these challenges and develop effective business strategies for success.Key Learning Points
- Learn how to manage agrifood value chains and develop effective business strategies
- Explore the impact of globalization, sustainability, and technology on agribusiness
- Understand the challenges and opportunities facing agribusiness managers in the modern world
Related Topics for further study
Learning Outcomes
- Develop effective business strategies for managing agrifood value chains
- Understand the impact of globalization, sustainability, and technology on agribusiness
- Apply management concepts and tools to real-world agribusiness challenges
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business management principles
- Interest in the agriculture and food industry
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video lectures
- Assignments
Similar Courses
- Agriculture, Economics and Nature
- Sustainable Agricultural Land Management
Related Education Paths
- Certificate in Agribusiness Management
- Master of Science in Agricultural Business
- Master of Agribusiness
Related Books
Description
The goal of this course is to understand the challenges and opportunities of agribusiness nowadays. From farms to retailers, from input providers to traders, all the diverse players of this value chain interact a complex business environment in which nature, policy, technology and management strategies have to be considered to overcome future challenges and seize upcoming opportunities.
Outline
- Heritage and Excellence in Italian Agriculture
- Introductory Video
- AGRI Lab - Romeo and Enrica Invernizzi Agribusiness Research Initiative
- Intro Week 1
- Industry History and Evolution
- Cultivating Excellence
- Techniques and technology in an unfavourable landscape
- From subsistence to complexity
- Players of the agribusiness
- Competitive Dynamics 1
- Competitive Dynamics 2
- Recap slides
- Challenges of the Global Agro-System
- Intro Week 2
- Population growth
- The calories challenge
- Income growth
- Prosumerism and food scares
- Perceptions and embeddedness
- Sources and causes of climate changing emissions
- Desertification: the fragile italian agro-system
- Rising costs vs. Commoditization
- Agriculture Value Added
- Recap slides
- Innovation in Agribusiness
- Introductory Week 3
- Innovation essentials
- Product and Service Innovation
- Biotech
- Efficiency and Big Data
- Natural and Organic
- Sustainability in agriculture
- Enhancing ecosystem services
- Sustainability through Supply Chain Integration
- Recap Slide
- Developing new business concepts
- Intro Week 4
- Who are the new farmers?
- Retail and downstream integration
- Digitalization
- Export (do's and dont's)
- Complementarity and multifunciotanility
- The benefits of cooperation
- Recap Slides
- FINAL PROJECT
- Wrap up - Challenges of Agribusiness Management
Summary of User Reviews
Discover the challenges of agribusiness management with this online course on Coursera. Users have rated this course positively for the practical skills and knowledge gained. Many users thought the course was well-structured and informative.Pros from User Reviews
- Practical skills and knowledge gained
- Well-structured course
- Informative content
Cons from User Reviews
- Some users found the course material too basic
- Limited interaction with instructors and peers
- No hands-on learning opportunities
Vitaliano Fiorillo
4.8 Raiting
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