Course Summary
The Business of Product Management: One is a course that provides an overview of the product management function and its role in a modern-day organization. The course is designed to help students develop the skills and knowledge necessary to become effective product managers.Key Learning Points
- Learn how to develop and manage a product roadmap
- Understand the importance of market research and customer feedback in product development
- Gain hands-on experience in product management through case studies and group projects
Job Positions & Salaries of people who have taken this course might have
- USA: $110,000
- India: ₹1,500,000
- Spain: €45,000
- USA: $110,000
- India: ₹1,500,000
- Spain: €45,000
- USA: $95,000
- India: ₹1,200,000
- Spain: €35,000
- USA: $110,000
- India: ₹1,500,000
- Spain: €45,000
- USA: $95,000
- India: ₹1,200,000
- Spain: €35,000
- USA: $140,000
- India: ₹2,000,000
- Spain: €55,000
Related Topics for further study
Learning Outcomes
- Develop a product roadmap and manage it effectively
- Understand the importance of market research and customer feedback in product development
- Gain hands-on experience in product management through case studies and group projects
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business and marketing concepts
- Familiarity with project management tools and techniques
Course Difficulty Level
IntermediateCourse Format
- Online self-paced
- Video lectures
- Group projects
- Case studies
Similar Courses
- Product Management Fundamentals
- Product Management
Related Education Paths
Notable People in This Field
- Marty Cagan
- Ken Norton
Related Books
Description
Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Intuit, Procter and Gamble, Barnes and Noble, Whole Foods, Google, Mint Mobile, Juicero, Twitter, Tesla, Dropbox, Eventbrite, Blue, Samson, Coffee Meets Bagel, Mixpanel, and more!
Featuring NANCY WANG, Head of Data Protection Services, Amazon Web Services; Founder and CEO, Advancing Women in Product; WAYNE DUSO, Vice President for Edge Computing, File Services, and Data Services, Amazon Web Services; ARUM KANG, Co-Founder & CEO, Coffee Meets Bagel; and AMIR MOVAFAGHI, CEO, Mixpanel; former Global Head of Business of Operations, Twitter.
Knowledge
- Insist on the Highest Standards
- . Understand the PM discipline, famous product managers and their accomplishments, and how you can make your mark.
- Customer Obsession
- . Learn why successful PMs start from the customer and work backwards to the product. Cultivate your intuition for this process.
- Ownership
- . PMs own their products and think long-term. Learn how to keep your sights set on the long-term using tools like the PRD and PRFAQ.
- Think Big
- . PMs communicate a bold direction that inspires results. Think and act big by selling MVPs and communicating opportunity to investors.
Outline
- Insist on the Highest Standards
- Let's Get Started!
- Why PMs are Mini-CEOs
- PM Titles and Salaries
- PM Career Ladders
- Wayne Duso 1 The Amazon PM Difference
- Wayne Duso 2 How Amazon Selects Its PMs
- Wayne Duso 3 Senior Roles for PMs
- Optional: Follow Nancy and AWIP
- Required: Elad Gil on What PMs Do and Which Ones Do Well
- You, this Specialization, and the PM Industry
- Customer Obsession
- Customer Personas vs. Market Segmentation
- PM a Bank's Credit Card Product
- Parting Thought
- Making Sense of Product Sense
- The Customer Acquisition Journey: AIDA
- The Post-Acquisition Journey
- Parting Thought
- When Buyer ≠User
- Making B2B Sales
- PM a Bank Pursuing High-Income Clientele
- PM an International Hotel Brand
- Buyers, Users, B2B
- Ownership
- Intro to PRDs Part 1
- Intro to PRDs Part 2
- PRD Number 2
- Parting Thought
- Intro to PRs
- Wrapping Up PRs
- Intro to FAQs
- Parting Thought
- Optional: Original Amazon Detective PR/FAQ
- Bar Raise Product Hunt's PRD
- Bar Raise eMoov.co.uk's Press Release
- Think Big
- Achieve Your Product-Market Fit
- Refine Your Go-To-Market Strategy
- Meet TAM, SAM, and SOM
- Practice Sizing a Market
- Compete with Competitive Intelligence
- BLUE vs. Samson Microphones
- Competitive Moats
- Arum Kang 1 Coffee Meets Bagel on Shark Tank
- Arum Kang 2 Turning Down $30M from Mark Cuban
- Arum Kang 3 Advice for New + Current PMs
- Amir Movafaghi 1 Intro
- Amir Movafaghi 2 Twitter, Mixpanel Competitive Advantage
- Amir Movafaghi 3 Desirable Traits of PMs
- Reflect & Review
- Review Your Experience for Nancy & AWIP
- Assess Dropbox's MVP
- Size Eventbrite's Market
- Competitive Analysis Basics
Summary of User Reviews
Discover how to excel in product management with The Business of Product Management One course on Coursera. Users have praised the course for its comprehensiveness, practicality, and usefulness, giving it high marks overall. One key aspect that many users appreciate is the course's focus on real-world scenarios and hands-on exercises that give students practical experience. However, some users have noted that the course can be too basic for experienced product managers and that the pacing can be slow at times. Overall, the course offers valuable insights and tools for those looking to improve their product management skills.Pros from User Reviews
- Comprehensive course content
- Practical exercises that give students real-world experience
- Useful insights and tools for product management
- Great for beginners looking to learn the basics
Cons from User Reviews
- May be too basic for experienced product managers
- Pacing can be slow at times
- Not enough focus on advanced techniques
- Some users reported technical issues with the platform
Nancy Wang
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