Storytelling and influencing: Communicate with impact
- 4.8
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Course Summary
This course is designed to help individuals improve their communication skills and learn how to communicate with impact. Through this course, students will learn how to speak with confidence, persuade others, and communicate effectively in various contexts.Key Learning Points
- Understand the fundamentals of effective communication
- Learn how to speak with confidence and persuade others
- Develop strong communication skills for various contexts
Job Positions & Salaries of people who have taken this course might have
- USA: $72,000
- India: ₹1,200,000
- Spain: €42,000
- USA: $72,000
- India: ₹1,200,000
- Spain: €42,000
- USA: $50,000
- India: ₹800,000
- Spain: €28,000
- USA: $72,000
- India: ₹1,200,000
- Spain: €42,000
- USA: $50,000
- India: ₹800,000
- Spain: €28,000
- USA: $70,000
- India: ₹1,300,000
- Spain: €39,000
Related Topics for further study
Learning Outcomes
- Develop confidence in your communication skills
- Understand how to persuade others effectively
- Improve your interpersonal skills
Prerequisites or good to have knowledge before taking this course
- No prior communication experience required
- A desire to improve your communication skills
Course Difficulty Level
BeginnerCourse Format
- Online course
- Self-paced
- Video lectures
- Interactive quizzes
Similar Courses
- Effective Business Writing
- Interpersonal Communication
- Negotiation and Conflict Resolution
Related Education Paths
Related Books
Description
An ambitious vision for the future of your organisation isn’t enough – how do you communicate this vision to get your colleagues on board? The ability to effectively communicate and persuade others is a key leadership skill. Traditional and common-sense models of communication and persuasion often fail to capture the complex nature of ‘influencing’. Via structured learning activities (video lectures, quizzes, discussion prompts and written assessments) this course will develop your capacity to communicate appropriately in different situational and cultural contexts, making you a highly influential leader.
Knowledge
- Critically evaluate a range of theories to decode the components of persuasive communications
- Apply a range of different strategies to a variety of contexts to build rapport, overcome resistance, and find acceptance
- Develop skills to interpret the motivation of the audience and influence the way they think and feel to support your ideas
Outline
- The necessary art of persuasion: Understanding what matters to your audience
- Course welcome and introduction
- Week 1 outline
- 1.1a What is persuasive communication?
- 1.2b Assessing human behaviour
- 1.3a Decision making: How it's done
- 1.3b How to question for unconscious values
- Course overview
- Learning activities and assessment
- Explore further resources 1
- Recall 1: Check your understanding
- Week 1 quiz
- Telling your story: Developing a dramatic narrative
- Week 2 outline
- 2.1 Information processing and recalling stories
- 2.2b Why is storytelling important?
- 2.3a Structure that story!
- 2.2a Storytellers
- Explore further resources 2
- Recall 2: Check your understanding
- Week 2 quiz
- Connecting with people: Developing authenticity and building rapport
- Week 3 outline
- 3.1 The art and science of building rapport
- 3.2a Relationships only happen with rapport
- 3.2b The matching exercise
- 3.3a Making your meeting matter
- Become a Global MBA learner
- 3.2c Communication: Mehrabian
- Explore further resources 3
- Recall 3: Check your understanding
- Week 3 quiz
- Talk the talk: Creating impressions and guiding influential conversations
- Week 4 outline
- 4.1 Group influence and impression management
- 4.2a The three questions to influence
- 4.2b The need to lead
- 4.3a The questions that get real answers
- Explore further resources 4
- Recall 4: Check your understanding
- Week 4 quiz
- Painful truth: Dealing with objections and overcoming resistance
- Week 5 outline
- 5.1 Looking for win-win
- 5.2 Stop objecting!
- 5.3a Convince them quickly!
- Explore further resources 5
- Recall 5: Check your understanding
- Week 5 quiz
- Winning over hearts and minds: How to pitch a brilliant idea
- Week 6 outline
- 6.1a Pitching as a persuasion process
- 6.1b Perfect pitch preparation
- 6.2a The secret structure
- 6.3 Why all the questions?! The reason people ask questions
- Course wrap-up
- Explore more resources 6
- Recall 6: Check your understanding
- Week 6 quiz
Summary of User Reviews
The Communicate with Impact course on Coursera has received positive reviews from users. Many users praised the course for its practicality and usefulness in improving their communication skills. Overall, the course has been highly recommended by users.Key Aspect Users Liked About This Course
The practicality and usefulness of the course in improving communication skills.Pros from User Reviews
- The course provides practical tips and techniques for effective communication.
- The instructors are knowledgeable and engaging.
- The course is well-structured and easy to follow.
- The exercises and assignments help users apply what they learn in real-life situations.
- The course is suitable for both beginners and advanced learners.
Cons from User Reviews
- Some users found the course content to be too basic.
- The course may not be suitable for those looking for in-depth knowledge on specific communication topics.
- The pace of the course may be too slow for some users.
- The course requires a significant time commitment.
- Some users found the course to be too focused on business communication.
Associate Professor Lawrence Ang
4.8 Raiting
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