Brief Introduction
Retailing includes all business activities involved in selling goods and services to end consumers.Description
The word ‘Retailing’ is derived from the French verb ‘retailer’, which means, "to cut a piece off.” From a marketers point of view, retailing is defined as a set of marketing activities that are designed to provide satisfaction to the end consumer. By the end of the course you will be able to: Understand What is Retail Management, Learn about the Retail Selling Process, Explain the Classification of Retailers, Explain the Steps of Retail Strategy Planning, Understand what is Franchising, Understand What is Visual Merchandising, Explain the Types of Retail Location, Understand What is a Private Label and the Process of Creation of Private Label, List down the Myths about Careers in Retailing and Learn the Tips for Success in Retailing.
Requirements
- Requirements
- No prior knowledge is necessary.
Knowledge
- Explain What is Retail Management
- Describe the Benefits of Retailing
- Explain the Retail Selling Process
- Explain the Classification of Retailers
- Explain the Components of Retailing Concept
- Understand the Steps of Retail Strategy Planning
- Explain What is Franchising
- Explain What is Merchandising
- Explain What is Visual Merchandising
- Describe the Importance of Location in Retailing
- Explain the Types of Retail Location
- Explain What is a Private Label
- Explain the Process of Creation of Private Label
- List the Myths about Careers in Retailing
- List the Tips for Success in Retailing
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3.5 Raiting
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