Course Summary
This course will teach you how to design effective questionnaires for research purposes. You will learn about the different types of surveys, how to formulate questions, and how to analyze the data collected.Key Learning Points
- Learn about the different types of surveys and when to use them
- Formulate effective questions that accurately capture the information you need
- Analyze the data collected and draw meaningful conclusions
Related Topics for further study
Learning Outcomes
- Ability to design effective questionnaires for research purposes
- Understanding of different types of surveys and when to use them
- Ability to analyze data collected from surveys
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of research methodology
- Familiarity with statistical analysis
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video lectures
- Quizzes
- Assignments
Similar Courses
- Introduction to Market Research
- Data Analysis for Business
Related Education Paths
Notable People in This Field
- Statistician
- Marketing Guru
Related Books
Description
This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
Outline
- Introduction and Unit 1: Overview of Standardized Interviewing
- Introduction
- Types of Questions
- Measurement Error: Bias and Variance
- Standardized Interviewing
- Conversational Interviewing
- Concept Specification
- Slides Introduction
- Syllabus
- Help us learn more about you!
- Reading Assignments
- Enrollment Options
- Course Project and Peer Assessment
- Grading and Certification
- FAQs
- References/Resources
- Announcement Unit 1
- Slides Unit 1
- Notice for Auditing Learners: Assignment Submission
- Quiz #1
- Unit 2: Response Process
- Response Process: Comprehension
- Response Process: Retrieval
- Response Process: Judgment
- Response Process: Response
- Announcement Unit 2
- Slides Unit 2
- Quiz #2
- Unit 3: Asking Factual Questions
- Facts and Quasi Facts
- Memory and Recall: Reporting Behavioral Frequencies
- Memory and Recall: Length of Reference Period
- Memory and Recall: Comprehension and Retrieval
- Asking Sensitive Questions
- Asking Sensitive Questions: Techniques
- Asking Sensitive Questions: Indirect Techniques
- Mode, Privacy, and Confidentiality
- Announcement Unit 3
- Slides Unit 3
- Quiz #3
- Unit 4: Measuring Attitudes
- Attitude Questions: Attitudes
- Attitude Questions: Context Effects
- Attitude Questions: Specific vs. General Evaluations
- Attitude Questions; Agree Disagree Scales
- Attitude Questions: Don't Know
- Attitude Questions: Order Effects
- All Questions: Response Options and Scales
- Announcement Unit 4
- Slides Unit 4
- Quiz #4
- Unit 5: Testing Questionnaires
- Pretesting Techniques: Expert Reviews and Focus Groups
- Pretesting Techniques: Cognitive Interviews
- Behavior Coding
- Pretesting Techniques: Quantitative Techniques
- Pretesting Techniques - Other Techniques
- Announcement Unit 5
- Slides Unit 5
- Quiz #5
- Unit 6: Putting It All Together
- From Start to Finish: Putting Questions into a Questionnaire
- Motivated Underreporting: Reports from Selected Research Studies
- Main Questionnaire: Demographic Questions - Ending
- Mode Choice: Implications for Layout
- Self-Administered Questionnaires: Additional Requirements
- Summary: Unit by Unit Take-Home Points
- Announcement Unit 6
- Slides Unit 6
- Post-Course Survey
- Keep Learning with Michigan Online
- Final Exam
Summary of User Reviews
Key Aspect Users Liked About This Course
The course content is very comprehensive and practical.Pros from User Reviews
- The course covers a wide range of topics related to questionnaire design.
- The instructors provide clear explanations and practical examples.
- The quizzes and assignments help to reinforce the concepts and skills learned.
- The course is well-structured and easy to follow.
- The discussion forums are helpful for exchanging ideas and getting feedback.
Cons from User Reviews
- Some of the lectures may be a bit dry or repetitive.
- The course may be too basic for those with extensive experience in market research.
- The peer review process for assignments can be slow and frustrating at times.
- The course does not cover advanced statistical analysis techniques.
- The course may not be suitable for those looking for a quick and easy introduction to questionnaire design.
Frederick Conrad, Ph.D.
4.5 Raiting
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