Brief Introduction
Your customers are your key resource. Explore a service-based approach to marketing and management that can better serve them.Course Summary
Learn the principles of service management in this comprehensive course. Gain a deep understanding of the key concepts behind delivering excellent customer service and managing service operations efficiently.Key Learning Points
- Develop a solid foundation in service management principles
- Understand the importance of customer satisfaction and how to measure it
- Learn how to manage service operations and improve service quality
Related Topics for further study
Learning Outcomes
- Develop a thorough understanding of service management principles
- Learn how to measure and improve customer satisfaction
- Gain the skills to manage service operations and improve service quality
Prerequisites or good to have knowledge before taking this course
- No prior knowledge or experience required
- Access to a computer and internet connection
Course Difficulty Level
BeginnerCourse Format
- Online self-paced course
- Video lectures
- Interactive quizzes and exercises
- Discussion forums
Similar Courses
- Service Design and Delivery
- Customer Experience Management
Related Education Paths
Related Books
Requirements
- This course would be particularly relevant to business professionals and managers interested in the potential of adopting a service-based strategy, whether their firms are currently operating in an industrial or consumer context, or a manufactured goods or services context. It is also relevant for business students wishing to specialise in service management and marketing.
Knowledge
- Week 1 - Service as a perspective on businessWeek 2 - The importance of service orientationWeek 3 - A profitable service businessWeek 4 - Managing a service businessWeek 5 - From manufacturing to service (logic)
Summary of User Reviews
Read reviews for the Principles of Service Management course on FutureLearn. Users have praised the comprehensive syllabus and engaging instructors. However, some users have mentioned issues with technical glitches and difficulty navigating the platform.Key Aspect Users Liked About This Course
The course offers a comprehensive syllabus and engaging instructors.Pros from User Reviews
- Thorough syllabus covering all aspects of service management
- Engaging instructors who use real-life examples to illustrate concepts
- Interactive assignments that allow for practical application of learning
- Flexible schedule and self-paced learning
- Strong community support and communication with instructors
Cons from User Reviews
- Technical glitches and difficulties navigating the platform
- Limited opportunities for peer-to-peer interaction
- Some assignments and quizzes are overly challenging
- Lack of personalized feedback from instructors
- Limited opportunities for networking and career development
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