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Cracking the Creativity Code: Discovering Ideas

Approx. 12 hours to complete

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Course Summary

This course on Startup Entrepreneurship provides a comprehensive overview of the initial steps in starting a business. You will learn how to find and evaluate business ideas, how to create and implement a business plan, and how to build and grow a startup.

Key Learning Points

Discover and evaluate business ideas
Create and implement a business plan
Build and grow a startup

Learning Outcomes

Develop and evaluate business ideas
Create and implement a comprehensive business plan
Understand the strategies for building and growing a startup

Prerequisites or good to have knowledge before taking this course

Basic knowledge of business and entrepreneurship
Access to a computer and internet

Course Difficulty Level

Beginner

Course Format

Online self-paced
Video lectures
Quizzes and assignments

Similar Courses

Entrepreneurship 101
Innovation: From Creativity to Entrepreneurship
Design Thinking for Innovation

Related Education Paths

Notable People in This Field

Gary Vaynerchuk
Seth Godin

Related Books

Description

Skill at discovering new ideas, and delivering them, may be one of the most important practical job skills, in today’s and tomorrow’s job market. Creativity is an acquired skill, one that improves with practice. This course aims to empower individuals who believe they have lost their innate creativity, because they, their employers or teachers prefer the three R's: replication, repetition and rote, to innovation. We show how to re-ignite rusty creative powers.

During this course, you will learn proven tools, frameworks and concepts useful for discovery– generating an endless stream of new ideas implementing at least some of those ideas with skill and persistence, based on books and articles written by the instructors. In the first part of the course, you will learn a proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’ that makes creativity more accessible to everyone. In the following weeks, you will learn practical proven tools useful for delivering ideas by employing the basic principles of business and management. You will practice the method, use it to tackle challenging real-world needs and produce a 2-3 minutes video presenting your idea. Course Learning Outcomes On successfully completing this four-week course, you will be able to: - Manage a process to generate an unending stream of creative ideas - Lead a process of innovation and implement ideas through all phases from discovery to delivery. - Apply creativity to a wide range of strategic management issues. - Solve problems with a high degree of innovation, creative thinking and risk taking. - Use and apply proven structured method for generating and implementing world-changing ideas known as ‘Zoom in, Zoom out, Zoom in’. - Develop and implement an innovation in your own practice. - Identify new and unfamiliar challenges and reflect on these challenges from a creative point of view, action they require and service they provide. - Demonstrate creative problem solving skills for defining, structuring and solving real world operations management problems.

Outline

What is Creativity?
Welcome to the Course!
Course introduction video
Definition of creativity
A first encounter with the ZiZoZi method
Test your creativity: Torrance Creativity Test
Self-test your ‘discovery’ and ‘delivery’ skills
The Imagination Elevator – a story you won’t believe
Widening the range of choices – the Zoom in/Zoom out/Zoom in framework
ZiZoZi in action: Stories to inspire & aspire
More ZiZoZi stories
How to build your creativity ‘muscles’
Summary of Week One; Preview of Week Two
Syllabus
Grading and Logistics
Social Media
Lecture slides - What is Creativity?
Additional Materials
"What is Creativity?"

Zoom in, Zoom out, Zoom in
ZiZoZi Framework Reviewed and viewed in action
Case Study: How Thomas Edison lit up the world
Zoom out: Collecting wild ideas
Zoom out: Benchmarking as a key tool
Is it innovative to borrow and adapt?
How to challenge basic assumptions?
Zoom in: Choosing the best of many ideas
Managing the tradeoff between delivery and discovery
Creativity everywhere: All the time, everyone, everything
Case studies
Lecture slides - Zoom in, Zoom out, Zoom in
"ZiZoZi" Quiz

Creativity in practice
The ZiZoZi method: continued. Zoom in: The role of accidental discovery and serendipity
Sharpening observation skills
Empathic Discovery (Leonard & Rayport, “Spark Innovation Through Empathic Design” HBR Nov-Dec 1997
The Role of Failure In Achieving Success
Zoom Out: Collecting data through direct observation
The IDEO approach
Zoom In: Taming Wild Ideas
How to sell your ideas
How to be creative In large organizations (Intrapreneurship)
What is YOUR story? Building powerful narratives. Case Studies
Lecture slides - Creativity in practice

Reinventing yourself
Creativity Exercises: Are You Working Out?
What Scholars Know about Creativity: Research you can use
On Being Walter Mitty. Is creativity fun, or painful?
Life take two: On reinventing yourself and your career
Secrets of Einstein, da Vinci and Edison
Humble masterpieces: Stories of creative breakthroughs
More Masterpieces: Creativity in Action
Ideas proposed by students for the 7 Challenges
Torrance Test for Creative Thinking: Have you improved?
Course summary: What have you learned? What have you implemented? How have you changed?
Lecture slides - Reinventing yourself
"Reinventing Yourself" Quiz

Bonus material (ungraded module)
How I Got a Job in Advertising (try this at home)
How I built a leading advertising agency (clue: crunch the numbers)
How to sell oranges (hint: You already know how)
How I helped elect Israel’s Prime Minister, Yitzhak Rabin
How my limited vision and hearing helped my career
Why I believe large organizations are very poor at innovation

Summary of User Reviews

Discover the secrets of successful startup entrepreneurship with this course! Users rave about the practical and eye-opening content that shows them how to turn their ideas into profitable businesses. Overall, this course is highly recommended for anyone interested in starting their own venture.

Key Aspect Users Liked About This Course

The practical and eye-opening content

Pros from User Reviews

Great instructors who are knowledgeable and engaging
Clear and concise lessons that are easy to follow
Practical advice and real-world examples that can be immediately applied
Interactive assignments and quizzes that reinforce learning
Flexible schedule and self-paced learning

Cons from User Reviews

Some users felt that the course was too basic and didn't cover enough advanced topics
A few users experienced technical issues with the platform
The course may not be suitable for those who are already experienced in startup entrepreneurship
Some users felt that the course was too focused on technology-based startups
The course may not be suitable for those who prefer a traditional classroom setting

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