Neuromarketing Mastermind: The Art of Marketing Influence
- 3.9
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Brief Introduction
Learn how to leverage the concepts of neuromarketing to influence the decisions of your consumersDescription
Neuromarketing is one of the latest fields in psychology of marketing. It makes use of concepts from neuropsychology and behavioral economics to understand the decision-making process of the human brain and effectively market them our products and services.
In this course, you'll learn these neuropsychology principles, and also real-life examples of these strategies in action so that you can increase conversions in your own business.
What is Neuromarketing?
The Iceberg Theory and our Decision-Making
Triune Brain Theory
The Reptilian brain - Understanding our Inner Lizard in Marketing
Paleomammalian brain - Understanding our Emotional Brain in Marketing
Neomammalian brain - Understanding our Rational Brain in Marketing
The Process of Decision-making in Humans
The Role of Dopamine in Decision-making
Various Strategies for Influence in Marketing
Scarcity - Advanced Strategies to Sell the Scarce
Social proof - Understanding the Science Behind Follow-the-Leader
Preframing - Tweaking the Context in Which People are Percieiving your Brand
Decoy Effect - A Secret Strategy that Marketers to Use Skyrocket Conversions
Consistency - The Hidden Role of Inner Conflict and Cognitive Dissonance in Marketing
Authority - What Makes People Become Blindly Compliant to a Brand?
Anchoring - How to use this Cognitive Bias for Selling High-Ticket Items?
Matching and mirroring - Build Rapport Instantly with Your Audience
I'm sure you'll love this course.
Requirements
- Requirements
- A genuine interest about learning human psychology
- Ability to take notes as the course is dense
- Ability to answer the questions before moving onto the next stages of the course
Akshay Hallur
3.9 Raiting
Neuromarketing Mastermind: The Art of Marketing Influence
- 3.9
-
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Learn how to leverage the concepts of neuromarketing to influence the decisions of your consumers Neuromarketing is one of the latest fields in psychology of marketing....
