Brief Introduction
Explore topics focusing on the historical development of marketing as well as the effects that global trade and technology has on marketing practices and operations.
Description
Overtime every industry evolves and marketing is no different. Social media in its various forms have led to a massive shift in the way people consume, interact, and utilize information.
In this course, you will explore the changes in marketing practices that have occurred from the shift to social media communications.
This course will prepare you with the foundational understanding of marketing operations and evolving marketing practices for your current or future business career.
Coaching
If you are enrolled in the verified track (paid track) in any course that is a part of a MicroBachelors program, including this course, you are eligible for coaching at no additional cost. Please note that coaching is only available via SMS to U.S. phone lines.
Our coaches (real humans) are ready to help you with career exploration, navigating resources, staying motivated, and solving problems along the way to your goals.
Learn more about the value of coaching directly from one of our coaches, Erin.
Knowledge
- By the end of this course the learner will be able to:
- ● Identify and evaluate the Marketplace
- ● Identify historical changes and concepts
- ● Explore new technologies as they apply to marketing
- ● Explain Social Media and Value Creation
- ● Discuss market segmentation, target marketing & promotion
Work From Home: The Amazon FBA MasterPlan
- 4.4
-
![]()
![]()
![]()
![]()
![]()
Build an online business fast and easily selling ridiculously simple products on Amazon "My Private MasterPlan Takes Selling Physical Products On Amazon Into An Entirely Different Dimension!"...
Consulting Startup How to Start a Consulting Business Fast
- 4.3
-
![]()
![]()
![]()
![]()
![]()
Consulting Business Startup Plan Simplified You Learn the Exact 90 Steps and 5 Phases to Startup a Consulting Business Today you will feel more confident about your business skills....
Strategic Business Management - Microeconomics
- 4.8
-
![]()
![]()
![]()
![]()
![]()
This course weds business strategy with the principles of microeconomics. Introduction to Microeconomics for Managers Microeconomics for Managers: Introduction Intro to UCI's Power of Microeconomics...
Entrepreneurship 3: Growth Strategies
- 4.8
-
![]()
![]()
![]()
![]()
![]()
Start-ups are designed to grow quickly, but successful start-ups grow smart. You’ll also learn how to market effectively using best practices of digital marketing, social media, PR, SEO, and pricing....
