Managing Customer Relationships in the Digital Environment
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Brief Introduction
Learn how to harness the power of Customer Lifetime Value concepts by applying them to firm value, selection of customers and loyalty programming.
Description
Turn your digital marketing data insights into customer insights and selection techniques through the application of customer lifetime value concepts. You will learn from marketing science experts who will leverage the latest in research and proven application of customer engagement tools and strategies. Explore how to create customer value and evaluate marketing actions, identify and select customers and turn loyalty programs into long term solutions. You will also analyze customer churn and its impact and explore the latest Direct to Consumer Models and other valuation tools.
This online course is designed for marketing managers and analysts, customer relationship managers, and strategists in any sized organization and company.
This course is part of Maryland Smith’s Digital Marketing Professional Certificate. For more information, see here.
Knowledge
- 4.1 Customer Lifetime Value Concepts
- 4.2 CLV to Firm Value
- 4.3 Using CLV for evaluating marketing actions
- 4.4 Identification/Selection of Customers
- 4.5 Managing Loyalty/Churn
- 4.6 Direct To Consumer Models
Aquaculture 4.0 - The Impact of Industry 4.0 on Aquaculture
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Understand how the Aquaculture Industry is being disrupted in Industry 4. The first industrial revolution was powered by mechanization, water power and steam power....
[2021] Career Hacking: World's Bestselling Job Search Course
- 4.6
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Supercharge your job search! Boost your resume, LinkedIn® Profile, cover letter, interviewing & networking skills +more! Career Hacking™ Version 6. 6....
How to Finance and Grow Your Startup – Without VC
- 4.6
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Who? What? These five time-tested models have been put to use by entrepreneurial superstars like Michael Dell, Bill Gates, Richard Branson and more....
Project Execution: Running the Project
- 4.8
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This is the fourth course in the Google Project Management Certificate program. This course will delve into the execution and closing phases of the project life cycle....
