Brief Introduction
This program is teaching, how to sell to major accounts. You can develop Key Account Program if you get this courseDescription
As you know, in enterprise market, 80 % of revenue comes from 20% of company’s customers. So the company should allocate its resources according this percentage. (People-investment-marketing-) In some cases, like telecom or energy sector, one customer generate 90 % of the revenue. This means, an account manager or a team with managers should be very senior end experienced to manage this account. What do you think? Do you need a key account program in your company? Do you need a key account manager in your company? If yes you should take this course.
Requirements
- Requirements
- Experience in sales
- Minumum 3-4 years experience in the enterprise and goverment market
- Experience in managing sales and support people
- preferred project management knowledge
Tayfun Türkalp
4.2 Raiting
Key Account Management Program (KAM)
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