Brief Introduction
Learn the fundamentals to marketing, including strategies and tools used across industries.
Description
Marketing is a crucial function in all businesses and organizations, and is becoming increasingly crucial to success in our modern global economy. This course, regardless of your industry background, will teach you core concepts and tools to help you better understand and excel in marketing. Key topics include Market Research and its importance to strategy, brand strategy, pricing, integrated marketing communication, social media strategy, and more.
Learn through award-winning teaching approaches of the Sauder School of Business’s marketing faculty. This course will bring a marketing lens to complex business and organization challenges and aid in holistic decision-making that aligns with customer and company goals.
This course is for anyone interested in marketing.
Knowledge
- Develop a basic customer segmentation system
- Begin to understand the psychology of consumer decision making
- Develop pricing strategies that maximize profitability
- Define appropriate channel systems that go-to-market efforts
- Understand how marketing metrics can benefit your business
Digital Skills: Digital Marketing
- 0.0
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Learn about some of the different digital marketing strategies and techniques that are available for businesses to use....
Introduction To CPA Marketing
- 3.7
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Want to learn more about what CPA Marketing is? Join me in this course as I introduce you to CPA Marketing...
The Power of Machine Learning: Boost Business, Accumulate Clicks, Fight Fraud, and Deny Deadbeats
- 4.8
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It's the age of machine learning. Want to tap that potential? And for that reason, data scientists aren't the only ones who need to learn the fundamentals....
Marketing Strategy Capstone Project
- 4.6
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The Capstone Project will require you to take the knowledge you’ve acquired throughout this specialization and put it into practice. Now it’s up to you to create Rafael’s Marketing Strategy....
