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Introduction to Communication Science

Approx. 10 hours to complete

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Course Summary

This course on communication covers topics such as effective communication, persuasion, and negotiation. Students will learn how to communicate more effectively in both personal and professional settings.

Key Learning Points

Learn how to communicate more effectively in various situations
Discover the art of persuasion and negotiation
Improve your communication skills for personal and professional success

Job Positions & Salaries of people who have taken this course might have

- USA: $64,000 - $140,000
- India: INR 5,00,000 - INR 25,00,000
- Spain: €30,000 - €70,000
- USA: $64,000 - $140,000
- India: INR 5,00,000 - INR 25,00,000
- Spain: €30,000 - €70,000
- USA: $60,000 - $120,000
- India: INR 4,00,000 - INR 20,00,000
- Spain: €25,000 - €60,000
- USA: $64,000 - $140,000
- India: INR 5,00,000 - INR 25,00,000
- Spain: €30,000 - €70,000
- USA: $60,000 - $120,000
- India: INR 4,00,000 - INR 20,00,000
- Spain: €25,000 - €60,000
- USA: $45,000 - $105,000
- India: INR 3,00,000 - INR 12,00,000
- Spain: €20,000 - €50,000

Learning Outcomes

Develop effective communication skills for personal and professional success
Understand the art of persuasion and negotiation
Learn how to communicate more effectively in various situations

Prerequisites or good to have knowledge before taking this course

No prior knowledge or experience required
Access to a computer and internet connection

Course Difficulty Level

Beginner

Course Format

Online and self-paced
Video lectures and quizzes

Similar Courses

Business Communication
Interpersonal Communication

Related Education Paths

Notable People in This Field

Amy Cuddy
Simon Sinek

Related Books

Description

Since Antiquity, scholars have appreciated the importance of communication: as social beings, we cannot exist without communication. We need to interact with people around us, to make sense of the world and to position ourselves in a wider social and cultural reality. In this course, we look at how and why communication evolved as a science and reflect on today’s dominant paradigms. The course also extends beyond the boundaries of communication science itself, exploring dimensions of history, sociology and psychology. Join our class, together with people all over the world.

Introduction to Communication Science explores some of the basic theories, models and concepts from the fields of mass, interpersonal and intrapersonal communication. The course begins with a consideration of several basic models, subsequently progressing to the history of communication theory, linear effect-oriented theories, the reception approach and, finally, exploring theories on the production and reinforcement of culture through communication. Upon completion of this course, students should: • have knowledge of the history and development of communication science; • have knowledge of the dominant theoretical approaches within communication science; • have knowledge and understanding of the most important models and concepts in this field. Beginning the week of February 16, 2015, you will be able to join Signature Track, a system that verifies your identity when you take an exam. This option will allow you to earn a Verified Certificate, which provides formal recognition of your achievements in the course and includes the University of Amsterdam logo. Before then, you can complete a “test run” of the exam. You can then re-take the exam after the Verified Certificate becomes available. For information regarding Verified Certificates, see https://courserahelp.zendesk.com/hc/en-us/articles/201212399-Verified-Certificates"

Outline

The Beginnings of Communication Science
Introduction
What is Communication?
Concepts
Theories
Transmission
Reception, Signs, and Signification
Cultural Approach
Three Approaches
A Short History of Communication Science
Greek and Roman Rhetorica
Two Schools of Classical Communication Science
Rhetorical Theory
The Dark Ages of Communication
A Renaissance of our Field
The Printing Press as an Agent of Change
Towards a Modern Communication Science
Welcome to Introduction to Communication Science
About Us
About UvA
Transcripts
Research in this MOOC
Survey 1
LBON: An Introduction to Communication Science
LBON: A Short History of Communication Science
An Introduction to Communication Science
History of Communication Science

Technical Approaches to Communication Science
Introduction
The Power of Propaganda and the All-powerful Media Paradigm
Needles, Bullets, and Martians
Powerful Media Put to the Test
Minimal Effects
Powerful Media Rediscovered
A Revolution in the Media Landscape
Negotiated Effects
An Introduction to the Reception and Signification Perspective
Message Construction
Active Audiences
Selective Processing
Cognitive Shortcuts
Central and Peripheral Route
Getting Through the Filter
Encoding, Decoding, and the Construction of Meaning
LBON: The Linear Effect-Oriented Approach
Survey 2
LBON: The Reception and Significance Perspective
The Linear Effect-Oriented Approach
The Reception and Signification Perspective

Cultural and Social Approaches to Communication Science
Introduction to the Cultural Approach
Producing and Maintaining Culture
Making Sense of the World
Popular Culture: Reflection or Illusion?
Cultural Studies: Birmingham and Toronto
Cultural Groups
How To Fit In?
Conclusion: Cultural Conformity and Relativism
Introduction Question & Answers
Metaphors
The Role of Media in Society
More Metaphors on the Role of Media in Society
Primary and Secondary Research
What's New About New Media?
Globalization: Village vs. Tribes
LBON: The Cultural Approach
Survey 3
The Cultural Approach

Final Exam
Thank you
Survey 4
Final notes
Exam Part 1
Exam Part 2
Exam Part 3
Exam Part 4

Summary of User Reviews

The Communication course on Coursera has received positive reviews from many users. Learners appreciate the comprehensive coverage of communication skills and techniques covered in the course. Additionally, the course is praised for its engaging and interactive content that makes learning fun and easy. Overall, users recommend this course for anyone who wants to improve their communication skills.

Key Aspect Users Liked About This Course

Comprehensive coverage of communication skills and techniques

Pros from User Reviews

Engaging and interactive content
Useful and practical tips for communication
Well-structured and easy to follow
Great for beginners and advanced learners

Cons from User Reviews

Some sections may feel repetitive
Limited interaction with the instructor
Not much opportunity for personalized feedback
Some learners found the course too basic

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