Explore

Globalisation in Business: International Business and Global Market Entry Strategies

Save Course

Go to Course

Brief Introduction

Discover the challenges and benefits of international business and learn how businesses identify and enter new foreign markets.

Course Summary

This course explores the impact of globalisation on businesses and industries. You'll learn about the challenges and opportunities that arise from globalisation and how businesses can adapt to succeed in a globalised world.

Key Learning Points

Understand the complexities of globalisation in business
Learn how to navigate cultural differences and communication barriers
Develop strategies for managing global teams and expanding into new markets

Learning Outcomes

Understand the impact of globalisation on businesses
Develop strategies for adapting to globalisation
Learn how to effectively manage global teams

Prerequisites or good to have knowledge before taking this course

Basic understanding of business concepts
Intermediate English proficiency

Course Difficulty Level

Intermediate

Course Format

Online
Self-paced
Interactive

Similar Courses

Global Business Strategy
International Business Environment and Global Strategy
Globalization and You

Related Education Paths

Notable People in This Field

Thomas L. Friedman
Pankaj Ghemawat

Related Books

Requirements

This course is designed for undergraduate students and professionals who are keen to build their knowledge of international business and enhance their careers. Please note that the individuals detailed in the ‘Who will you learn with?’ section below, are current staff members and may be subject to change.

Knowledge

The importance of international business and globalisationDefining globalisationThe differences between domestic and international businessFactors in increased globalisationThe downsides of globalisationDescribing the environment of international businessEnvironmental analysis (PESTLE)Industry structure analysisThe overall attractiveness of marketsMarket entry strategies

Summary of User Reviews

This course on globalisation in business has received positive reviews from many users. It covers various aspects of globalisation and how it impacts businesses. One key aspect that users have appreciated is the course content which is well-structured and easy to understand.

Pros from User Reviews

Well-structured and easy-to-understand course content
Insightful information on globalisation and its impact on businesses
Engaging and interactive course materials
Expert instructors with extensive knowledge on the subject

Cons from User Reviews

Limited focus on specific industries or regions
Some users found the course to be too basic or introductory
Lack of practical examples or case studies
Some technical issues reported with the online platform

Recommended for you