Global Strategy II: Doing Business in The Global Economy

  • 4.9
Approx. 10 hours to complete

Course Summary

This course on global strategy is designed to help students understand the complexities of competing in a globalized economy. It covers topics such as market entry strategies, cross-border M&A, and global supply chain management.

Key Learning Points

  • Gain a deep understanding of the challenges and opportunities of competing in a globalized economy
  • Learn about market entry strategies, cross-border M&A, and global supply chain management
  • Develop critical thinking and analytical skills that are essential for success in today's business world

Related Topics for further study


Learning Outcomes

  • Develop a deep understanding of the challenges and opportunities of competing in a globalized economy
  • Gain practical skills in market entry strategies, cross-border M&A, and global supply chain management
  • Develop critical thinking and analytical skills that are essential for success in today's business world

Prerequisites or good to have knowledge before taking this course

  • Basic understanding of business concepts and principles
  • Strong proficiency in English

Course Difficulty Level

Advanced

Course Format

  • Self-paced
  • Online

Similar Courses

  • Global Business Strategy
  • International Business Essentials

Related Education Paths


Notable People in This Field

  • Pankaj Ghemawat
  • Amy C. Edmondson

Related Books

Description

This course explores the ways firms overcome challenges when operating globally. The global economy is characterized for its high complexity and uncertainty. Corporations trying to succeed in the global economy need to develop different types of strategies depending on where they are conducting business or what type business they are in. Students taking this course will learn how to determine the best strategy to follow when expanding globally, the advantages and disadvantages of those strategies, and the appropriate responses to external pressures.

Outline

  • Course Orientation
  • Welcome to Global Strategy II: Doing Business in the Global Economy!
  • Meet Professor Bucheli
  • Syllabus
  • About the Discussion Forums
  • Glossary
  • Brand Descriptions
  • Updating Your Profile
  • Orientation Quiz
  • Module 1: How Should Firms Operate Globally? What Determines Their Global Strategy?
  • Pressures and Corporate Global Strategy
  • The Global Value Chain
  • Sources of Responsiveness and Cost Reduction Pressures
  • The Four Basic Global Strategies
  • Managing Pressures and International Differences
  • Like this course? Learn more with the iMBA! (Optional)
  • Module 1 Readings and Resources
  • Module 1 Quiz
  • Module 2: Entering Global Markets: Aggressively? Cautiously? Big? Small?
  • Questions and Concerns about Going Global
  • Where to Go?
  • When to Go?
  • How Big or Small Should We Go?
  • Module 2 Readings and Resources
  • Module 2 Quiz
  • Module 3: Entry Strategies of Multinational Corporations
  • Export
  • Licensing
  • Franchising
  • Joint Ventures
  • Wholly Owned Subsidiaries
  • Strategic Alliances
  • Module 3 Readings and Resources
  • Module 3 Quiz
  • Module 4: How Do Multinationals Strategize in an Increasingly Complex Political Environment?
  • The Uncertainties of Politics
  • Basic Tools to Analyze Global Politics
  • General Principles of Geopolitical Risk
  • Elements of Domestic Politics Affecting Multinational Firms
  • Political Strategies of Multinational Corporations
  • Gies Online Programs
  • Module 4 Readings and Resources
  • Congratulations!
  • Module 4 Quiz

Summary of User Reviews

The course Global Strategy Two has received positive reviews from students who found it informative and engaging. One key aspect that many users thought was good is the practical and real-world examples used throughout the course.

Pros from User Reviews

  • In-depth coverage of global strategy concepts
  • Real-world examples used throughout the course
  • Engaging and informative lectures
  • The course material is well-organized and easy to follow
  • The instructors are knowledgeable and responsive to student questions

Cons from User Reviews

  • Some students found the workload to be heavy
  • The course may be too technical for beginners
  • The quizzes can be challenging
  • The course does not provide a certificate of completion for free users
  • The peer review assignments can be time-consuming
English
Available now
Approx. 10 hours to complete
Marcelo Bucheli
University of Illinois at Urbana-Champaign
Coursera

Instructor

Marcelo Bucheli

  • 4.9 Raiting
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