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Fundraising and Development Foundations

Approx. 15 hours to complete

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Course Summary

This course teaches the fundamentals of fundraising and development, including strategies for building relationships with donors, soliciting donations, and managing fundraising campaigns.

Key Learning Points

Learn how to build relationships with donors and create effective fundraising campaigns.
Understand the importance of data analysis in fundraising and development.
Explore strategies for leveraging technology to improve the fundraising process.

Learning Outcomes

Develop skills for effective donor relationship building
Understand the importance of data analysis in fundraising
Learn how to leverage technology to improve fundraising campaigns

Prerequisites or good to have knowledge before taking this course

Basic understanding of fundraising and development
Access to a computer and internet connection

Course Difficulty Level

Intermediate

Course Format

Self-paced online course
Video lectures
Quizzes and assignments
Discussion forums

Similar Courses

Grant Writing and Nonprofit Fundraising
Fundraising and Development for Nonprofits
Nonprofit Fundraising Essentials

Related Education Paths

Notable People in This Field

Nonprofit Consultant and Author
Nonprofit Blogger and Executive Director

Related Books

Description

In this course, you will gain an introduction to the basic terminology and concepts in the field, along with an overview of the development cycle from identification and cultivation through stewardship and recognition. You will learn how to develop a case for support, identify and assess prospective donors, match a donor’s interests and needs with your organization’s mission and goals, recognize planned giving benefits to your donors, structure a successful solicitation, and respond to ethical dilemmas. You’ll also examine career opportunities in the field, along with contemporary issues and trends confronting today’s fundraising managers. Throughout the course you’ll gain hands-on practice developing an array of written products for your fundraising and development portfolio.

Outline

Fundraising and Philanthropy
Course Introduction Foundations of Fundraising and Development
History and Impact of Philanthropy in the US
Terminology of Fundraising and Philanthropy
Ethics and Guiding Principles of Confidentiality
The Donor and Development Process (Part 1)
The Donor and Development Process (Part 2)
Campaigns and Opportunities
A Note From UC Davis
Readings
Module 1 Quiz

Case for Support, Prospect Identification, and Annual Giving
Introduction to Case for Support, Prospect Identification, and Annual Giving
Case for Support (Part 1)
Case for Support (Part 2)
Prospect Identification & Building Constituents (Part 1)
Prospect Identification & Building Constituents (Part 2)
The Annual Fund: Building a Base of Support (Part 1)
The Annual Fund: Building a Base of Support (Part 2)
Readings
Welcome to Peer Review Assignments!
Module 2 Quiz

Major Gift, Planned Giving, Foundations and Corporate Giving Programs
Introduction to Major Gift, Planned Giving, Foundations and Corporate Giving Programs
Major Gift Development Programs (Part 1)
Major Gift Development Programs (Part 2)
Major Gift Development Programs (Part 3)
Planned Giving Programs (Part 1)
Planned Giving Programs (Part 2)
Foundation and Corporate Giving (Part 1)
Foundation and Corporate Giving (Part 2)
Readings
Module 3 Quiz

Donor Relations and Fundraising Campaigns
Introduction to Donor Relations and Fundraising Campaigns
Stewardship and Recognition Programs (Part 1)
Stewardship and Recognition Programs (Part 2)
Campaigns: Overview & Pre-planning (Part 1)
Campaigns: Overview & Pre-planning (Part 2)
Campaigns: Opening & Closing a Campaign (Part 1)
Campaigns: Opening & Closing a Campaign (Part 2)
Foundations of Fundraising and Development Course Summary
Readings
Module 4 Quiz

Summary of User Reviews

Learn the art of fundraising and development with this online course. The course has received positive reviews from many users. One key aspect that many users appreciated is the comprehensive and practical approach of the course.

Pros from User Reviews

Comprehensive and practical approach
Expert instructors
Engaging video lectures
Well-structured course material
Useful assignments and quizzes

Cons from User Reviews

Some users found the course too basic
Limited interaction with instructors
Course content could be more up-to-date
Lack of real-world case studies
Some technical issues with the online platform

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