Entrepreneurship 2: Launching your Start-Up
- 4.8
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Course Summary
This course is designed to help aspiring entrepreneurs understand the process of launching a successful startup. Topics covered include idea generation, business planning, funding, marketing, and more.Key Learning Points
- Learn how to generate and validate startup ideas
- Understand the process of creating a business plan
- Discover different funding options for your startup
- Explore marketing strategies to help your startup succeed
Related Topics for further study
Learning Outcomes
- Understand the process of launching a startup
- Develop a solid business plan
- Learn various strategies to fund and market your startup
Prerequisites or good to have knowledge before taking this course
- No prior experience necessary
- Willingness to learn and take risks
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
Similar Courses
- Entrepreneurship 101: Who is your customer?
- Entrepreneurship 102: What can you do for your customer?
Related Education Paths
Notable People in This Field
- Gary Vaynerchuk
- Elon Musk
Related Books
Description
Once you have a prototype and a clearer vision of the opportunity, you’ll need to create a small organization to discover how to create a repeatable and scalable business model. Designed to provide you with a comprehensive overview of the critical components of creating a start-up, Entrepreneurship 2: Launching the Start-up, provides practical, real-world knowledge about the lean approach, the minimum viable product, when to pivot, when to quit your day job, the art of the pitch, building and managing a team, allocating equity, and building your external team, advisory board members, professional services, and entrepreneurial strategy. At the end of this course, you’ll be able to create a strategy for launch, including knowing who you need to hire, how to manage them to provide the greatest value, and what legal aspects are involved. You’ll also be prepared for Entrepreneurship 3: Growth Strategies.
Outline
- Preparing to Launch: Essential Components
- 1.0 Introduction
- 1.1 The Lean Approach
- 1.2 Minimum Viable Products (MVPs)
- 1.3 Hypothesis and Preliminary Experiments
- 1.4 The Pivot
- 1.5 Making the Leap
- 1.6 The Art of the Pitch
- (Optional) The Pitch Process: A VC's perspective. Interview with Eurie Kim, Forerunner Ventures
- Module 1 PDFs of Lecture Slides
- Module 1 Quiz: Products, Pitches and Pivots
- Module 2: Building the Team
- 2.0 The Importance of the Founding Team
- 2.1 The Role of Early Hires
- 2.2 Goals and Motivations
- 2.3 Founder's Agreements
- 2.4 Hiring Key Management
- 2.5 Finding Technical Resources
- 2.6 Allocating Equity Among Team Members
- Module 2 PDFs of Lecture Slides
- Module 2 Quiz: Building the Founding Team
- Module 3: Networks, Professional Services, and Intellectual Property
- 3.0 Networks, Innovation, and Entrepreneurship
- 3.1 Mentors, Advisors, and Advisory Boards
- 3.2 Professional Services: Lawyers and Accountants
- 3.3 Intellectual Property Overview
- 3.4 Summary - Legal Forms of the Enterprise
- Module 3 PDFs of Lecture Slides
- Module 3 Quiz: Creating Networks
- Module 4: Branding, Strategy, and Summary
- 4.0 Branding and Naming
- 4.1 About Us - Authenticity and Personality
- 4.2 Bias and Meritocracy
- 4.3 Incubators and Accelerators
- 4.4 Entrepreneurial Strategy
- 4.5 Course Wrap Up
- (Optional) The Entrepreneur's Journey: Interview with Lindsey Stewart, Co-founder, Stringer
- (Optional) Audio Interview with Big Ass Fans
- Module 4 PDFs of Lecture Slides
- Module 4 Quiz: Branding and the Entrepreneurial System
Summary of User Reviews
Wharton's Launching a Startup course has received great reviews from users. The course provides valuable insights into entrepreneurship and how to successfully launch a startup. Many users have highlighted the practical approach and real-world examples used in the course.Key Aspect Users Liked About This Course
Practical approach and real-world examplesPros from User Reviews
- Valuable insights into entrepreneurship
- Great for beginners and experienced entrepreneurs
- Engaging and informative lectures
- Expert instructors with real-world experience
- Useful tools and resources provided
Cons from User Reviews
- Some users found the course content to be too basic
- The course is time-consuming and requires a lot of effort
- The assignments can be challenging for some users
- The course may not be relevant for certain industries or business models
- The course can be expensive for some users
Kartik Hosanagar
4.8 Raiting
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