Brief Introduction
This course starts with the basic understanding of classical theory of pricing. It then progresses towards understanding and analysing cost-based pricing heuristics, demand curve analysis, and competition based pricing.
Description
Pricing products or services is a challenging decision for many business owners.
What is a good starting point for sound pricing decisions? This course provides an economic framework that lays the foundation for good pricing decisions. This course delves into the impact of cost, competition, and customer side factors on pricing. The course also goes into the company objectives that shape pricing goals.
This course also covers the repercussions of the most recent and globally transformative event (i.e., COVID19) on Pricing.
Knowledge
- By the end of the course, you will be able to:
- Evaluate pricing using the 3C+O framework
- Apply cost based pricing heuristics
- Identify and account for relevant competition while making pricing decisions
- Identify the drivers of consumer value perceptions and their impact on pricing
- Understand the mechanism of price discrimination and its applications in practice
Foundations of Capitalist Political & Economic Thought
- 4.5
-
![]()
![]()
![]()
![]()
![]()
How Capitalist countries promote individual freedom through the Free Markets, Wealth and Efficient Distribution...
Canadian Securities Course (CSC) tutorials
- 4.2
-
![]()
![]()
![]()
![]()
![]()
This course helps prepare participants for Canadian Securities course (CSC) conducted by CSI Welcome to Prep for Canadian Securities Course ....
Фінанси для нефінансових спеціалістів
- 4.7
-
![]()
![]()
![]()
![]()
![]()
Впливайте на ваші фінансові рішення та навчіться впливати на виконання показників прибутковості вашого підрозділу та організації в цілому. Зміст курсу включає обрані аспекти фінансів з точки зору нефінансових спеціалістів....
Infonomics I: Business Information Economics and Data Monetization
- 4.6
-
![]()
![]()
![]()
![]()
![]()
Thriving in the Information Age compels organizations to deploy information as an actual business asset, not as an IT asset or merely as a business byproduct....
