Brief Introduction
Learn how to get valuable insights from social media by translating your past and present social media 'flow' into data.Course Summary
Owned Media: A Beginner's Guide to Content Marketing is a course that teaches you how to create and distribute your own content to attract and retain customers. This course covers creating content for social media, email marketing, and blogs.Key Learning Points
- Understand the importance of owned media in content marketing
- Learn how to create and distribute content for social media, email marketing, and blogs
- Discover how to measure the success of your owned media strategy
Related Topics for further study
Learning Outcomes
- Understand how owned media fits into a content marketing strategy
- Create and distribute content for social media, email marketing, and blogs
- Measure the success of your owned media strategy and make data-driven decisions
Prerequisites or good to have knowledge before taking this course
- No prior knowledge of content marketing is necessary
- A computer and internet connection are required
Course Difficulty Level
BeginnerCourse Format
- Online
- Self-paced
Similar Courses
- Social Media Marketing: How to Profit in a Digital World
- Email Marketing Essentials: Writing Effective Emails
- Content Marketing Mastery
Related Education Paths
Notable People in This Field
- Neil Patel
- Gary Vaynerchuk
Related Books
Requirements
- This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.
Knowledge
- Introducing social media auditingUsing social media audits to improve your social mediaUnderstanding social media audit categoriesDifferences between owned, earned and paid mediaPerforming a social media auditSocial media audit templatesTools and metrics for social media auditsDigital marketing campaign metricsFacebook insightsTwitter, LinkedIn, Instagram, and Google analytics
Summary of User Reviews
A highly recommended course on owned media that covers topics such as content marketing, social media, email marketing, and more. Users have praised the course for its practical approach and engaging content. Overall, the reviews are positive and indicate that the course is worth taking if you want to grow your owned media strategy.Key Aspect Users Liked About This Course
Practical approachPros from User Reviews
- Engaging content
- Practical advice and tips
- Well-structured and easy to follow
- Great for beginners and advanced learners
- Good mix of theory and practice
Cons from User Reviews
- Some sections are too basic for advanced learners
- Not enough focus on specific industries or niches
- Could use more interactive elements
- Doesn't cover some advanced topics in-depth
- Some videos are too long and could be shorter
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