Digital Media Analytics: Social Media Research Plans

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Brief Introduction

Get to grips with social media analytics and prepare to launch your own social media analytics project.

Course Summary

Learn how to conduct social media research and develop a comprehensive research plan in this online course. Explore the latest techniques and tools used in social media research and apply them to real-life scenarios.

Key Learning Points

  • Gain a solid understanding of the social media research landscape
  • Learn how to develop a comprehensive social media research plan
  • Explore the latest tools and techniques used in social media research

Related Topics for further study


Learning Outcomes

  • Develop a comprehensive social media research plan
  • Apply advanced social media analytics techniques
  • Effectively communicate research findings through data visualization

Prerequisites or good to have knowledge before taking this course

  • Basic knowledge of social media platforms
  • Familiarity with research methodologies

Course Difficulty Level

Intermediate

Course Format

  • Online
  • Self-paced

Similar Courses

  • Social Media Analytics: Using Data to Understand Public Conversations
  • Social Media Marketing
  • Marketing Research and Analysis

Related Education Paths


Related Books

Requirements

  • This course is for professionals looking to advance their careers and learn more about social media and digital media analytics.

Knowledge

  • Building a research plan to analyse social media behavior.Understanding the market research process.The steps of market research.Developing descriptive research methods.Writing and delivering great marketing research reports.Analysing social media data.Getting familiar with Excel sheets and formulas.Interpreting social media data.Advanced quantitative tests.Statistical functions.

Summary of User Reviews

This course on social media research plan has received positive reviews from users. Many users found the course to be informative and well-structured. The overall rating of the course is good.

Key Aspect Users Liked About This Course

Many users thought the course was informative and well-structured.

Pros from User Reviews

  • The course provides a comprehensive overview of social media research.
  • The assignments and quizzes help reinforce the concepts learned.
  • The course is self-paced, allowing users to learn at their own pace.
  • The instructors are knowledgeable and engaging.
  • The course is free to enroll.

Cons from User Reviews

  • Some users found the course content to be too basic.
  • The course may not be suitable for advanced researchers.
  • The course may not provide enough hands-on experience.
  • The course may not cover all the latest trends and tools in social media research.
  • Some users found the course to be too theoretical and not practical enough.
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Jessica Welch, Sorin Adam Matei
Purdue University
Futurelearn

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