Course Summary
Learn how to use crowdfunding to finance your business or project with this course from Wharton School of Business. Get insights from successful crowdfunding campaigns and expert advice on creating your own.Key Learning Points
- Understand the different types of crowdfunding and how to choose the right one for your project
- Learn how to create a compelling campaign and engage with your audience
- Discover the legal and regulatory issues involved in crowdfunding
Related Topics for further study
Learning Outcomes
- Create a successful crowdfunding campaign that engages your audience
- Understand the legal and regulatory issues involved in crowdfunding
- Choose the right type of crowdfunding for your project
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business and finance
- Access to a computer and internet connection
Course Difficulty Level
IntermediateCourse Format
- Online self-paced course
- Video lectures
- Real-world case studies
- Interactive quizzes
Similar Courses
- Entrepreneurship 101: Who is your customer?
- Digital Marketing
- Business Strategy
Related Education Paths
- Entrepreneurship Specialization
- Marketing Analytics: Data Tools and Techniques
- Business Analytics Specialization
Notable People in This Field
- Tim Ferriss
- Seth Godin
Related Books
Description
Crowdfunding, the practice of raising small amounts of money from large numbers of people, has enabled people around the world to start new businesses, fund initiatives, and raise money for themselves and others. Yet, not all crowdfunding efforts reach their desired goal. Why do some succeed, while others fail? This course will reveal the science behind successful crowdfunding, drawing on data from hundreds of thousands of campaigns. You’ll learn different types of crowdfunding approaches, and receive detailed advice on what to do (and what not to do) when crowdfunding. You’ll also have the unique opportunity to go behind-the-scenes with key players in the field with exclusive interviews from the founder of Indiegogo to successful campaign creators, to get the information you need to set your crowdfunding initiative up for success.
Outline
- Module 1
- What, Why, and How
- The Importance of the "Crowd" in Crowdfunding
- Interview with Slava Rubin
- Module 1 Lecture Slides
- Module 1 Quiz
- Module 2
- Selecting Your Goal & Reward Levels
- Interview with Christian Strevy
- What Sort of Preparation Should You Do?
- Interview with Stephanie Pereira
- Module 2 Lecture Slides
- Module 2 Quiz
- Module 3
- What Pitches Succeed
- Interview with Justin Kazmark
- Dealing with Backers and Delivering Results
- Interview with Sarah Miester
- Module 3 Lecture Slides
- Module 3 Quiz
- Module 4
- Fraud and Failure: Why the Crowd Can be Smart
- Who Succeeds at Crowdfunding?
- Interview with Zach Dunham
- Crowdfunding for Startups
- Interview with Antina Lee
- Module 4 Lecture Slides
- Module 4 Quiz
Summary of User Reviews
The Wharton Crowdfunding course on Coursera is highly recommended by users. They praise the course for its engaging content and expert instructors. One key aspect that many users thought was good is the practical knowledge that they gained from the course.Pros from User Reviews
- Engaging content
- Expert instructors
- Practical knowledge
- Great for beginners
- Flexible schedule
Cons from User Reviews
- Some content may be too basic for advanced learners
- Lack of interaction with instructors
- No feedback on assignments
- Limited peer interaction
- Some technical issues with the platform
Ethan Mollick
4.6 Raiting
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