Course Summary
This course provides an introduction to the world of entrepreneurship and teaches students how to turn their ideas into successful businesses. Students will learn about the key steps involved in starting a business, including market research, product development, and customer acquisition.Key Learning Points
- Learn how to identify business opportunities and validate your ideas
- Understand the key steps involved in starting a successful business
- Get practical advice from experienced entrepreneurs to help you succeed
Related Topics for further study
Learning Outcomes
- Identify business opportunities and validate your ideas
- Develop a solid business plan
- Acquire customers and grow your business
Prerequisites or good to have knowledge before taking this course
- Basic understanding of business concepts
- Willingness to learn and work hard
Course Difficulty Level
BeginnerCourse Format
- Online
- Self-paced
- Video lectures
- Quizzes
- Peer-reviewed assignments
Similar Courses
- Entrepreneurship 2: Launching Your Start-Up
- Foundations of Business Strategy
- Marketing in a Digital World
Related Education Paths
- Entrepreneurship Specialization
- Business Foundations Specialization
- Marketing Analytics Specialization
Notable People in This Field
- Gary Vaynerchuk
- Seth Godin
- Elon Musk
Related Books
Description
This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course will focus on how business concepts underlie compelling entrepreneurial missions that provide guidance to the evolution of a venture’s business model and future strategic planning.
Outline
- Course Orientation
- Welcome from Professor Parkinson
- Learn on Your Terms
- Syllabus
- ePub
- Glossary
- Descriptions of Organizations and Brands
- About the Discussion Forums
- Learn More about Flexible Learning Paths
- Updating Your Profile
- Orientation Quiz
- Module 1: Introduction to Entrepreneurship
- Understanding Entrepreneurs and Entrepreneurship - The Startup Mindset
- Opportunity Recognition - Startup Idea Sources
- Pitching Your Idea
- Interview with Lucas Frye
- Module 1 Overview
- Module 1 Readings and Resources
- Module 1 Lesson 1 Practice Quiz
- Module 1 Lesson 2 Practice Quiz
- Module 1 Lesson 3 Practice Quiz
- Module 1 Quiz
- Module 2: Understanding the Market
- Value Propositions
- Market Sizing
- Industry Analysis
- Interview with Gideon de Clercq
- Module 2 Overview
- Module 2 Readings and Resources
- Module 2 Lesson 1 Practice Quiz
- Module 2 Lesson 2 Practice Quiz
- Module 2 Lesson 3 Practice Quiz
- Module 2 Quiz
- Module 3: Building the Team
- Team Building
- Entrepreneurial Leadership
- Building Credibility
- Interview with Steven Farag, Campus Sportswear
- Module 3 Overview
- Module 3 Readings and Resources
- Lesson 3-1 Practice Quiz
- Lesson 3-2 Practice Quiz
- Lesson 3-3 Practice Quiz
- Module 3 Quiz
- Module 4: Finding Customers
- Customer Discovery
- Early Adopters
- Crowdfunding
- Interview with Dave Cohen, Petronics
- Gies Online Programs
- Module 4 Overview
- Module 4 Readings and Resources
- Congratulations!
- Get Your Course Certificate
- Lesson 4-1 Practice Quiz
- Lesson 4-2 Practice Quiz
- Lesson 4-3 Practice Quiz
- Module 4 Quiz
Summary of User Reviews
Find out what students are saying about Entrepreneurship 1 course on Coursera. Discover the strengths and weaknesses of this course with an overall positive rating. Many users appreciated the practical assignments that allowed them to apply what they learned to real-life situations.Key Aspect Users Liked About This Course
Practical assignments that allowed students to apply what they learned to real-life situations.Pros from User Reviews
- The lectures were engaging and informative
- The course material was well-organized and easy to follow
- The assignments were challenging and thought-provoking
- The instructors were knowledgeable and supportive
- The course provided a comprehensive overview of entrepreneurship
Cons from User Reviews
- Some users felt that the course was too basic and did not cover enough advanced topics
- A few users reported technical issues with the course platform
- The course was time-consuming and required a significant commitment
- Some users would have preferred more interaction with other students
Thomas E. Parkinson
4.8 Raiting
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