Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs

  • 4.3
Approx. 14 hours to complete

Course Summary

This course focuses on the principles of innovation and entrepreneurship within large companies, and how to effectively implement and manage innovation strategies. Students will learn how to identify opportunities for innovation, build a culture of entrepreneurship, and create successful innovation teams.

Key Learning Points

  • Learn how to identify and evaluate opportunities for innovation within a corporate setting
  • Understand the principles of entrepreneurship and how they can be applied within a large organization
  • Develop strategies for building a culture of innovation and creating successful innovation teams

Job Positions & Salaries of people who have taken this course might have

    • USA: $92,000
    • India: ₹10,00,000
    • Spain: €49,000
    • USA: $92,000
    • India: ₹10,00,000
    • Spain: €49,000

    • USA: $107,000
    • India: ₹13,00,000
    • Spain: €64,000
    • USA: $92,000
    • India: ₹10,00,000
    • Spain: €49,000

    • USA: $107,000
    • India: ₹13,00,000
    • Spain: €64,000

    • USA: $95,000
    • India: ₹12,00,000
    • Spain: €53,000

Related Topics for further study


Learning Outcomes

  • Identify and evaluate opportunities for innovation within a corporate setting
  • Develop strategies for building a culture of entrepreneurship
  • Create and manage successful innovation teams

Prerequisites or good to have knowledge before taking this course

  • Basic knowledge of business management principles
  • Familiarity with innovation and entrepreneurship concepts

Course Difficulty Level

Intermediate

Course Format

  • Online
  • Self-paced

Similar Courses

  • Entrepreneurship in Emerging Economies
  • Design Thinking for Innovation
  • Innovation Management

Related Education Paths


Related Books

Description

This course focuses on enhancing your understanding of (1) how an internal venture is organized and (2) how to overcome resistance to your new venture ideas within the company. The course is specifically valuable for:

Outline

  • Innovation Environments and Capabilities
  • Preview of the Course
  • Welcome to week one
  • What are some basic types of innovations?
  • How can an audit reveal innovation competence and weakness?
  • How many ways can companies innovate?
  • How does innovation occur at different business levels?
  • How does technology uncertainty influence an innovation in the marketplace?
  • What are key "associating" skills of innovators?
  • Welcome to Crafting Strategies for Innovation Initiatives for Corporate Entrepreneurs
  • Meet Dr. Thomas J. Mierzwa
  • Connect with your Classmates
  • Our Recommended Textbook for the Course
  • How P&G Tripled Its Innovation Success Rate (Optional)
  • Explore the Online Master of Professional Studies in Technology Entrepreneurship
  • Organizational Structures and Operational Formats
  • Welcome to week two
  • How do you evaluate a winning innovation idea when you see one?
  • Who are innovation's creative role players?
  • Who are innovation's implementation role players?
  • How do manager, entrepreneur, and innovator roles differ?
  • How can innovation be framed as a process?
  • Do different organizational forms matter for innovation initiatives?
  • What organizational forms do innovation venture units take?
  • Corporate Culture
  • Welcome to week three
  • How does corporate culture influence innovation and creativity?
  • How can knowledge management enable innovation?
  • What factors influence the feasibility of an innovation?
  • How is innovation value classified within a firm?
  • How can benchmarking become an innovation practice?
  • How do innovation tournaments serve as a best practice?
  • Creating an Innovation Strategy
  • Welcome to week four
  • How do innovation managers survive an innovation project?
  • What's inside an innovation portfolio?
  • How do disruptive innovations change the marketplace?
  • How are innovations revealed in a blue ocean strategy?
  • How can lead users contribute to an innovation strategy?
  • How can open innovation become an entrepreneurial strategy?
  • Summary of key concepts
  • Creating Breakthroughs at 3M (Optional)
  • Earn a Degree Online in Entrepreneurship and Innovation

Summary of User Reviews

Discover the secrets behind successful corporate entrepreneurship with Corporate Entrepreneurs: Innovation and Strategy. This course received great reviews from users who found it insightful and engaging. One key aspect that many users appreciated is the practical application of the concepts covered in the course.

Pros from User Reviews

  • Insightful and engaging course
  • Practical application of concepts covered in the course
  • In-depth coverage of corporate entrepreneurship
  • Great instructor with extensive knowledge on the subject
  • Good balance of theory and real-world examples

Cons from User Reviews

  • Some users found the course content too basic
  • Lack of interaction with other students
  • Not enough case studies
  • Course material could be more organized
  • Course structure could be improved
English
Available now
Approx. 14 hours to complete
Dr. Thomas J. Mierzwa
University of Maryland, College Park
Coursera

Instructor

Dr. Thomas J. Mierzwa

  • 4.3 Raiting
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