Content Strategy and Planning in B2B Marketing
- 4.3
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Brief Introduction
The most comprehensive course for B2B content strategistsDescription
This is a comprehensive course designed for B2B brand marketers, content marketing agencies, or individuals looking to take on the role of a content strategist. This course covers the Why, What, and How of B2B content strategy. There are plenty of examples, as well as quizzes. Students can use the helpful templates provided.
The course modules include
1. How Content Drives B2B Marketing
2. Setting Goals for Content Marketing
3. Defining Buyer Personas
4. Defining Your Brand Voice
5. Content Themes, Pillar Content, Topic Clusters
6. Content Planning: Publishing, Promotion, Content Calendars
There are plenty of examples from software, consulting, office furniture, aerospace, legal services, and more.
The course includes 24 lectures, 6 quizzes, a content strategy template, and a brand voice brainstorming process doc.
Requirements
- Requirements
- A basic understanding of marketing concepts.
- Some exposure to digital marketing will be helpful, as well.
Suhasini Kirloskar
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