Course Summary
This course teaches you how to write effective business communication, including emails, memos, reports, and proposals. You'll also learn how to adapt your writing style to different audiences and situations.Key Learning Points
- Learn about the principles of effective business writing
- Understand how to write clear and concise emails, memos, reports, and proposals
- Adapt your writing style to different audiences and situations
Related Topics for further study
Learning Outcomes
- Write effective business communication in various formats
- Adapt writing style to different audiences and situations
- Analyze audience needs and tailor writing to meet those needs
Prerequisites or good to have knowledge before taking this course
- Fluent in English
- Access to a computer and internet
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video lectures
- Quizzes and assignments
Similar Courses
- Effective Communication for Business and Leadership
- Business Writing
Related Education Paths
Related Books
Description
Writing well is one of the most important skills you can develop to be successful in the business world. Over seventy companies and thirty thousand students--from professional writers to new employees to non-native English speakers to seasoned executives--have used the techniques in Business Writing to power their ability to communicate and launch their ideas. This course will teach you how to apply the top ten principles of good business writing to your work, how to deploy simple tools to dramatically improve your writing, and how to execute organization, structure, and revision to communicate more masterfully than ever. From the very first lesson, you'll be able to apply your new learning immediately to your work and improve your writing today. Your ideas are powerful. Learn how to deliver them with the clarity and impact they deserve.
Outline
- Building Great Business Writing
- The Effective Communication Specialization
- What's So Great About the Capstone?
- What is Good Writing?
- Be the Windowpane
- Waste No Time
- Don't Sound Smart; Be Smart
- Own Your Ideas
- Everyone Needs an Editor; or, the Story of My Failure
- Who are you?
- Appearance Matters
- Looking Your Best
- Dave Gives Pointers: Type is the Message
- Success!
- A Few Important Points About This Course
- Why Johnny Can't Write and Employers Are Mad
- You Can Never Be a Worse Writer Than I Was
- Simplifying Sentences
- Edit out the Wishy-Washy
- Improve Memos with Design Elements
- Writing Principles and Design
- The Formula for Writing Success
- Organize or Die
- Great Writers Are Great Revisers
- The Organizational Scaffold You Need for Everything
- Quentin, William, and Dave Brainstorm the Memo
- Bonus Video: The Basics of Greatness
- A Blank Page: Facing the Void
- Say it: The Body Paragraphs
- Building Out the Scaffold
- The Conclusion Concludes
- Have No Fear of English as a Second Language
- New York Times: "What Corporate America Can't Build: A Sentence"
- The Elements of the Scaffold
- Compare Openings
- Starting with the Most Important Point
- Practicing the Scaffold
- Crafting Powerful Writing
- It's Go Time!
- The First Paragraph Roadmap
- Signposting with Topic Sentences
- William on Voicing Writing: How Does it Sound?
- Writing a Paragraph
- Revising a Paragraph
- The Conclusion Concludes (Reprise)
- Does Good Grammar Matter?
- Grammar Blast: I vs. Me
- Grammar Blast: Mangled Modifiers
- Grammar Blast: Serial or Oxford Comma
- Grammar Blast: Pronoun Problems
- Grammar Blast: Apostrophe Abuse
- Grammar Blast: Your, You're, Their, They're, There
- Grammar Blast: That vs. Which
- What Goes in the First Paragraph?
- Writing Strong Topic Sentences
- Critique These Conclusions
- I vs. Me
- Fix These Modifiers
- Serial Comma Practice
- Pronoun Placement
- Apostrophe Practice
- Your vs. You're, There vs. Their vs. They're: Test Your Skill!
- That vs. Which
- Rubric Training Quiz
- Rubric Training Quiz
- Activate Your Voice!
- Writing IS Revision
- Check Your Scaffold
- Keep It Simple
- Brevity is the Soul of Wit
- Dave on How Logo Design Reflects Brevity and Clarity
- Always be Specific; Avoid Generalities and Jargon
- The Power of Active Voice
- Limit Crutch Verbs
- Cut Prepositional Phrases
- Don't Repeat Words
- Always Proofread
- A Word on Email
- Long Documents, in Brief
- In Conclusion
- Time to Design: Dave Takes the Memo
- Credits
- Simplify Sentences
- Edit Out Generalities and Jargon
- Identify Passive Voice
- Change from Passive to Active
- Remove "to be" and "to have"
- Edit out Prepositional Phrases
- Finding Repeated Words
- Final Editing Quiz
Summary of User Reviews
Discover how to write effective business communication with this course. Learners praise the practicality of the lessons and the instructor's expertise in the field.Key Aspect Users Liked About This Course
Instructor's expertisePros from User Reviews
- Practical lessons
- Real-world examples
- Helpful feedback from the instructor
- Applicable to various industries
- Engaging course structure
Cons from User Reviews
- Some topics are too basic for experienced writers
- Limited interaction with other learners
- No certification upon completion
- Some exercises feel repetitive
- Not enough emphasis on visual aids
Dr. Quentin McAndrew
4.8 Raiting
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