Business Strategy in Practice (Project-centered Course)

  • 4.6
Approx. 12 hours to complete

Course Summary

This Capstone project is the final part of the Business Strategy specialization. In this project, you'll apply everything you learned in the previous courses to solve a real-world business problem faced by a company.

Key Learning Points

  • Learn to apply business strategy concepts to practical problems.
  • Develop analytical skills to make strategic decisions.
  • Work in a team to solve a real-world problem faced by a company.

Related Topics for further study


Learning Outcomes

  • Understand how to apply business strategy concepts to real-world problems.
  • Develop analytical skills to make strategic decisions.
  • Work in a team to solve a complex business problem.

Prerequisites or good to have knowledge before taking this course

  • Complete all courses in the Business Strategy specialization.
  • Basic knowledge of business strategy concepts.

Course Difficulty Level

Intermediate

Course Format

  • Online
  • Self-paced

Similar Courses

  • Business Strategy: Achieving Competitive Advantage
  • Strategic Management

Related Education Paths


Notable People in This Field

  • Gary Hamel
  • Michael Porter

Related Books

Description

A Capstone Project is an assignment designed specifically to apply and showcase the skills you learned in the Specialization. To this end, the Business Strategy Capstone Project, a comprehensive Strategic Analysis, provides an opportunity for you to synthesize concepts and knowledge from the four prerequisite courses in the specialization. In this course, developed at the Darden School of Business at the University of Virginia, you will be guided through your project by top-ranked faculty. You may continue with the organization you selected for previous assignments or select a new organization for this project. You will analyze the current state of the organization, strategic issues facing the organization, strategic paths the organization might pursue, make a recommendation of the best path for the organization to pursue, and write an Executive Summary. Your finished project will serve as an artifact showcasing your ability to conduct research on/within an organization, select and apply the most appropriate analytical tools, build a well-supported case for a specific position, and effectively communicate key points with executive leadership.

Knowledge

  • Employ your toolkit to develop your comprehensive Strategic Analysis
  • Build a well-supported case recommending a specific strategic path
  • Effectively and efficiently communicate key points with executive leadership
  • Identify strategic paths the organization might pursue

Outline

  • Welcome and Getting Started
  • Welcome to Business Strategy in Practice
  • WIP Milestone 1
  • Strategist's Toolkit: SWOT Analysis
  • Strategist's Toolkit: Competitor Analysis
  • Strategist's Toolkit: Environmental Analysis
  • Strategist's Toolkit: Five Forces Analysis
  • Strategist's Toolkit: Competitive Life Cycle Analysis
  • Strategist's Toolkit: Stakeholder Analysis
  • Strategist's Toolkit: Capabilities Analysis
  • Strategist's Toolkit: Strategy Maps
  • Course Overview
  • WIP Milestone 1
  • WIP Milestone 1 Peer Reviews, Start WIP Milestone 2
  • WIP Milestone 2
  • WIP Milestone 2
  • WIP Milestone 2 Peer Reviews, Start WIP Milestone 3
  • WIP Milestone 3
  • Strategist'sToolkit: Hypothesis Testing
  • Strategist's Toolkit: Payoff Matrices
  • Strategist's Toolkit: Real Options Analysis
  • Strategist's Toolkit: Acquisition Analysis
  • Strategist's Toolkit: Scenario Planning
  • WIP Milestone 3
  • From WIP Milestone 3 to the Final Milestone
  • Final Milestone
  • Finished Project Peer Reviews

Summary of User Reviews

The UVA Darden Business Strategy Capstone is a highly recommended course for those interested in business strategy. The course covers a range of topics and provides students with valuable insights that can be applied in the real world.

Pros from User Reviews

  • Well-structured course content
  • Engaging and knowledgeable instructors
  • Real-world case studies that provide valuable insights
  • Interactive and collaborative learning experience

Cons from User Reviews

  • Some users found the course to be too basic or not challenging enough
  • Lengthy assignments that can be time-consuming
  • Limited interaction with instructors
  • Some users found the course to be too theoretical and not practical enough
English
Available now
Approx. 12 hours to complete
Michael Lenox, Jared Harris
University of Virginia
Coursera

Instructor

Michael Lenox

  • 4.6 Raiting
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