Course Summary
This course focuses on the business side of game development. Students will learn about various business models, marketing strategies, funding options, and legal considerations that are important for starting and growing a successful game development business.Key Learning Points
- Learn about different business models and how to choose the right one for your game development business
- Develop effective marketing strategies to promote your game and reach a wider audience
- Explore fundraising options, including crowdfunding and venture capital, and learn the pros and cons of each
- Understand the legal considerations involved in game development, including intellectual property and contract law
Related Topics for further study
- Game Business Models
- Marketing Strategies
- Fundraising Options
- Legal Considerations
- Intellectual Property
Learning Outcomes
- Understand the different business models and marketing strategies that are effective for game development businesses
- Learn about various fundraising options and decide which one is best suited for your game development business
- Understand the legal considerations involved in game development, including intellectual property and contract law
Prerequisites or good to have knowledge before taking this course
- Basic understanding of game development and the video game industry
- Familiarity with business concepts and terminology
Course Difficulty Level
IntermediateCourse Format
- Online
- Self-paced
- Video lectures
- Assignments
Similar Courses
- Game Development: From Concept to Launch
- Game Design and Development
- Game Programming for Beginners
Related Education Paths
Notable People in This Field
- Game Designer and Founder
- Game Developer and Advocate
Related Books
Description
As well as a form of art and entertainment, games are about business. Whether you want to work at a game studio, start your own business or make games as a hobby, recognizing the dynamic landscape of the videogame industry is critical to finding your place. This course will introduce you to game production, project management, teamwork skills, and how to position your game ideas and yourself in the broader marketplace. By the end of the course, you will be able to develop an impactful portfolio of game work to get noticed and/or develop an effective business plan to bring your game to market.
Outline
- Show Me the Money!
- Course Overview
- The Business of Videogames
- Funding Models - Part 1
- Funding Models - Part 2
- Where are Games Sold?
- How do You Make Money?
- IP - Intellectual Property
- IP - Copyright
- IP- Patents and Trade Secrets
- IP - Protecting Yourself
- Welcome to the Dark Side...
- The Game Industry and Making Money
- The IP Conundrum...
- Template for SWOT Analysis
- Reflecting on Games and Money
- The Game Industry and Money
- Intellectual Property
- Games are Made of People
- Teamwork Fundamentals
- It's About the People
- Project Management Techniques
- Complexity and Iteration
- SCRUM
- Project Management Tools
- Leadership
- Leadership Qualities
- Leadership Style
- Leadership Tasks
- A Game Production Primer
- Project Management Tools and Techniques
- SCRUM in 10 Minutes
- The Foundations of Leadership
- Production Schedule Template Documents
- Teamwork Fundamentals Quiz
- Project Management Quiz
- Leadership Quiz
- Pitching Your Game and Yourself
- The Art of the Demo
- Public Speaking - What Works?
- Effective Visuals
- How to Demo Your Game
- Getting a Job...
- Perfecting the Resume
- Finding a Game Job
- Interviewing
- Interested People Are Interesting
- Some Notes on Your Personal or Game Pitch
- Positioning Yourself
- The Portfolio
- Going Indy...
- Pitching Yourself...
- The Art of the Demo
- Entrepreneurship and Starting a Company
- Your Friends Are Not A Company
- Entrepreneurship
- Launching a Business
- Business Structures
- Business Planning
- Client Communication
- Physical Communication
- Your Friends are NOT a Company
- Launching a Business
- Work for Hire and Clients
- Competitive Analysis Templates and Discussion
- Launching a Business Quiz
- Work for Hire Communication Quiz
Summary of User Reviews
Learn the business side of game development with this Coursera course. Students have praised the practicality of the course and the comprehensive coverage of topics. The course has an overall positive rating.Key Aspect Users Liked About This Course
The practicality of the course has been praised by many users.Pros from User Reviews
- Comprehensive coverage of topics
- Practical tips and advice
- Great for beginners
- Engaging course materials
- Flexible scheduling options
Cons from User Reviews
- Some users feel that the course could benefit from more advanced topics
- Limited interaction with instructors
- Not as in-depth as some users would have liked
- Some users have reported technical difficulties with the course platform
- Some users have found the course to be too basic
Casey O'Donnell
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