Course Summary
Learn the fundamentals of marketing and sales in this course, including analysis, strategy, communication, and more.Key Learning Points
- Understand the key principles of marketing and sales
- Develop effective strategies for reaching customers
- Learn how to communicate with customers and build relationships
Related Topics for further study
Learning Outcomes
- Develop a comprehensive marketing strategy
- Understand and analyze customer behavior
- Effectively communicate with customers
Prerequisites or good to have knowledge before taking this course
- Basic knowledge of business
- Fluency in English
Course Difficulty Level
BeginnerCourse Format
- Online
- Self-paced
- Video lectures
Similar Courses
- Digital Marketing
- Sales Strategies
Related Education Paths
Notable People in This Field
- Seth Godin
- Neil Patel
Related Books
Description
If you work in marketing, sales, or advertising, you already know that effective communication is a requirement. This can be even more difficult when expressing your ideas in a persuasive manner in English. In this course, you will learn to use English more efficiently while joining successful global professionals around the world. Develop your skills along with authentic characters that work in marketing and also work hard to improve their communication skills. Learn from your successes and failures, reflect on your own style, strengths, and improvement areas. After taking this course, you will be able to:
Outline
- Product
- 1.2 The Brainstorming Begins
- 1.4 Effective Brainstorming Techniques
- 1.7 Giving Opinions in Brainstorming
- 1.9 Group Dynamics: What Role Will You Play?
- 1.12 Agreeing/Disagreeing In Meetings
- 1.16 Week 1 Review
- 1.1 Weekly Goals and Advice from Instructors
- 1.3 Vocabulary Preview
- Directions for Submitting Audio or Video
- 1.5 Why Brainstorming Works Best Online
- 1.10 How Group Dynamics Affect Decisions
- 1.14 Expressing Opinions-Sentence Stems
- 1.20 Quizlet Vocabulary Practice: Product
- 1.6 Checkpoint: Brainstorming
- 1.8 Checkpoint: Giving Opinions in Brainstorming
- 1.11 Checkpoint: Group Dynamics
- 1.13 Checkpoint: Agreeing/Disagreeing In Meetings
- 1.19 Week 1 Test
- Product Perception
- 2.2 Survey Power
- 2.4 Writing Surveys That Get You Actionable Insights
- 2.7 Visually Communicate Data with Charts
- 2.11 Chart and Graph Interpretation
- 2.14 Graph and Chart Presentation
- 2.17 Week 2 Review
- 2.1 Weekly Goals and Advice from Instructors
- 2.3 Vocabulary Preview
- 2.5 Writing Survey Questions: a Useful Blog Post
- 2.9 Welcome to the Age of Experience
- BONUS: 5 Key Metrics Measuring Brand Loyalty
- 2.13 Perceptual Edge: Problems and Solutions for Graphs
- BONUS - Eight Tips for Writing Effective Survey Questions
- BONUS - Customer loyalty: the (changing) reality of loyalty beyond retention
- BONUS - Writing Good Survey Questions Tips and Advice
- 2.20 Quizlet Vocabulary Practice: Product Perception
- 2.6 Checkpoint: Writing Effective Surveys
- 2.8 Checkpoint: Visual Communication - Charts
- 2.12 Checkpoint: Chart and Graph Interpretation
- 2.15 Checkpoint: Graph and Chart Presentation
- 2.19 Week 2 Test
- Promotion
- 3.2 BioDent Impressions
- 3.4 Perception in Visual Communication
- 3.6 Visual Communication Strategies
- 3.8 Concise Language for Social Media Marketing
- 3.11 Clever and Catchy with Caution
- 3.18 Week 3 Review
- 3.1 Weekly Goals and Advice from Instructors
- 3.3 Vocabulary Preview
- 3.5 It's All Gooooooooood
- 3.9 Excellent PowerPoint Examples
- 3.13 Nuts & Bolts ~ What is a Tagline?
- 3.15 Creating your Personal Tagline Worksheet
- 3.16 Creating Your Personal Tagline EXAMPLE Worksheet
- 3.20 Quizlet Vocabulary Practice: Promotion
- 3.7 Checkpoint: Visual Communication
- 3.10 Checkpoint: Concise Language for Social Media Marketing
- 3.12 Checkpoint: Clever and Catchy with Caution
- 3.19 Week 3 Test
- Persuasive Techniques
- 4.2 Hooray for Social Media Marketing
- 4.4 Cialdini's Principles of Influence - Part 1
- 4.7 Cialdini's Principles of Influence - Part 2
- 4.11 Power of One Word
- 4.15 Influential Language
- 4.18 Week 4 Review
- 4.1 Weekly Goals and Advice from Instructors
- 4.3 Vocabulary Preview
- 4.5 "Why?" It works!
- 4.9 Metaphor, A Persuasive Heavy Weight
- BONUS: Cialdini in His Own Words
- BONUS: Social Proof in Action
- 4.13 How to Get People to Do Stuff: Nouns or Verbs?
- 4.20 Quizlet Vocabulary Practice: Persuasive Techniques
- 4.8 Checkpoint: Principles of Influence
- 4.12 Checkpoint: Power of One Word
- 4.16 Checkpoint: Influential Language
- 4.19 Week 4 Test
- Pitch
- 5.2 Ready...Set...Pitch
- 5.4 Preparing your Presentation
- 5.8 Consultative Sales Presentations
- 5.15 Language for Sales Scripts
- 5.18 Impromptu Speaking/Elevator Pitch
- 5.25 Week 5 Review
- 5.1 Weekly Goals and Advice from Instructors
- 5.3 Vocabulary Preview
- 5.5 Kinesics: Body Language for the Presenter
- 5.6 Presenting in English: Strategies for the Non-Native Speaker
- BONUS: The Consultative Sales Approach
- 5.11 Interpreting Body Language for Sales
- BONUS: Killer Presentations
- 5.16 Tips for Sales Scripting
- 5.19 Elevator Pitch: Make it Memorable with 4 Techniques
- 5.21 Keep them Listening with Transition Words
- 5.22 A Quick Guide to Writing Your Elevator Pitch: With Examples!
- 5.24 Love it! Outstanding Example of an Elevator Pitch
- 5.26 Steps to Preparing a Good Elevator Pitch
- BONUS Excellent TEDTalk on Elevator Speech
- BONUS Asking and Answering Questions
- 5.29 Quizlet Vocabulary Practice: Pitch
- 5.7 Checkpoint: Presentation Strategies
- 5.10 Checkpoint: Consultative Sales Presentations
- 5.17 Checkpoint: Language for Sales Scripts
- 5.20 Checkpoint: Impromptu Speaking/Elevator Pitch
- 5.23 Useful Phrases and Transitions
- 5.28 Week 5 Test
- Review
- 6.2 Week 6 Review
- 6.4 References
- 6.3 FINAL TEST
Summary of User Reviews
Read reviews for the Marketing and Sales course on Coursera. Students have rated it highly and praised the comprehensive and practical approach. Many found the course engaging and informative, and appreciated the opportunity to learn from experienced instructors. However, some users found the course material too basic and not challenging enough for advanced learners.Key Aspect Users Liked About This Course
Comprehensive and practical approachPros from User Reviews
- Engaging and informative content
- Experienced instructors
- Practical application of concepts
Cons from User Reviews
- Basic material not challenging enough for advanced learners
- Lack of interaction with instructors
- Limited opportunities for peer feedback
Andrea Mürau HarawayTop Instructor
4.7 Raiting
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