Description
The capstone project will give you opportunities to demonstrate your competence in the learning objectives for this Specialization. For the project, you’ll use formal, written methods and more casual visual and audio methods of communication to demonstrate your ability to use language appropriate for different business contexts. The goal of this course is to demonstrate competence in writing and presenting a plan using skills and language appropriate for business.
Outline
- Week 1: Introduction to Capstone Project
- Video: Introduction to Capstone Project
- Video: Choosing a Product or Service
- Read Me: Capstone Expectations
- Read Me: Grading
- Three Seattle Startups
- Websites: Choosing a Product or Service
- Three Seattle Startups
- Week 2: Describing Company and Product or Service
- Video: Describing a Product or Service
- Video: Example of Networking Introductions
- Video: Describing Your Job, Part 1
- Video: Describing Your Job, Part 2
- Video: Describing Services, Part 1
- Video: Edgewater Hotel Interview
- Video: Describing Services, Part 2
- Video: Comparing Services, Part 1
- Video: Comparing a Service Scenario
- Video: Comparing Services, Part 2
- Useful Language
- Networking Examples
- Week 3: Business Plans
- Video: Business Plans
- Video: Creating a Set of Presentation Slides for Capstone
- Video: Slides
- Video: Giving Effective Presentations
- Resource: Examples of Mini-Business Plans I
- Resource: Outline of a Mini-Business Plan
- Resource: Other Information about Business Plans
- Week 4: Marketing Ideas
- Video: Marketing Ideas
- Video: Financial Information
- Video: Reporting Information
- Video: Expressing Dollars and Cents
- Describing Data
- Video: Referring to Data and Visuals
- Video: Introduce and Explain Relevance of Visuals
- Challenges in Visual Descriptions
- Using Large Numbers
- Introduction to Trends
- Resource: Basic Marketing and Financial Vocabulary
- Resource: Outline of a Mini-Business Plan II
- Week 5: Being Persuasive
- Video: Being Persuasive
- Video: Writing Your First Draft of a Mini Business Plan
- Video: Organization of Written Proposals
- Video: Language of Proposals
- Video: Improving Proposals
- Video: Describing Services, Part 1
- Video: Edgewater Interview
- Video: Describing Services, Part 2
- Video: Negotiation Language
- Video: Introduction to Persuasive Language
- Useful Language for Persuasion
- Week 6: Short Pitch and Rough Presentation
- Video: Short Pitch and Rough Presentation
- Video: A Bad Presentation and a Good Presentation
- Video: What Makes a Good Presentation, Part 1
- Video: What Makes a Good Presentation, Part 2
- Video: Transitions and Conclusions
- Video: Taking Questions Scenario, Part 1
- Video: Answering Questions
- Video: Taking Questions Scenario, Part 2
- Examples of Elevator Pitches
- Useful Language: Hooks
- Week 7: Final Mini Business Plan and Presentation
- Video: Final Mini Business Plan and Presentation
- Video: Farewell and Congratulations
- Final Project Checklist
Summary of User Reviews
The Business English Capstone course on Coursera has received positive reviews from learners. The course has been highly rated for its practical approach towards learning English for business purposes.Key Aspect Users Liked About This Course
The course's practical approach to learning English for business purposes.Pros from User Reviews
- Well-structured course material
- Engaging and interactive exercises
- Professional and knowledgeable instructors
- Real-world business scenarios for practice
Cons from User Reviews
- Some learners found the course content too basic
- Lack of personalized feedback from instructors
- Limited interaction with other learners
- Not enough emphasis on grammar and vocabulary
Richard Moore
4.7 Raiting
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