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Building Your Career in Music: Developing A Brand and Funding Your Music

Approx. 10 hours to complete

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Course Summary

This course is designed for independent artists who want to navigate the music industry and succeed on their own terms. You'll learn how to create a successful music career by building your own team, marketing your brand, and monetizing your music.

Key Learning Points

Learn how to build a team and create a marketing plan to promote your music
Understand the importance of branding and how to create a unique brand for yourself
Discover the different ways you can monetize your music and create a sustainable career

Learning Outcomes

Learn how to build a team and create a marketing plan to promote your music
Understand the importance of branding and how to create a unique brand for yourself
Discover the different ways you can monetize your music and create a sustainable career

Prerequisites or good to have knowledge before taking this course

Basic knowledge of music industry
Interest in building a career as an independent artist

Course Difficulty Level

Beginner

Course Format

Online self-paced course
Video lectures
Quizzes and assignments

Similar Courses

Music Business Foundations
Music Production

Related Education Paths

Notable People in This Field

Ari Herstand
Dae Bogan

Related Books

Description

This course shares practical tips and strategies to help you take your first step into launching your career as a musical artist. We’ll cover everything from developing your unique identity as an artist and how to lead a band all the way to planning and recording your first independent record with the help of crowdfunding.

The course curriculum is modeled from the real-world experience of Leah Waldo (also known as the emerging country artist, Elisa Smith) and features interviews with industry executives, artists, producers, and engineers — all designed to help you navigate the music industry.

Knowledge

Describe and discuss your identity, vision, and intention and identify strategies to balance the management of the band and the creation of the music
Develop your musical brand, build and leverage a network of industry professionals, and discuss the benefits of partnering with other brands
Develop a vision for a recording project and engage in a professional conversation with producers
Plan, design, and launch a crowdfunding campaign

Outline

Welcome!
Welcome!
How This Course Works
Earn a Certificate for this Course
Connect with Your Classmates
A Note from Your Teaching Assistant
Join the Discussion!
What do you hope to accomplish?

Your Foundation
What You Can Expect To Learn In This Lesson
Developing Your Identity, Vision, and Intention
Musicianship = Entrepreneurship
How to Become a More Effective Band Leader
Overcoming An Internal Struggle
Join Your Study Group
Case Study: Elisa Smith's IVI
Case Study: Elisa Smith's IVI

Your Brand
What You Can Expect To Learn In This Lesson
Building Your Fanbase
The Art of Networking
Partnering With Brands
Using Brand Names in Your Songwriting
Join Your Study Group
Case Study: Brand Partnerships

Your Record
What You Can Expect To Learn In This Lesson
Choosing The Right Producer
Establishing A Vision and Intention for Your Record
Setting Up a Simple Recording Budget
Case Study: Do You Need A Producer?
The Beginning of a Beautiful Friendship
Recording In the Studio
Join Your Study Group
Case Study: Do You Need A Producer?

Your Money
What You Can Expect To Learn In This Lesson
5 Tips for Turning Your Band into a Business
Crowdfunding: Pre Launch
Crowdfunding: Post Launch
Case Study: Successful Crowdfunding
10 Tips for Running a Successful Crowdfunding Campaign
Join Your Study Group
Reviewing Rench's Crowdfunding Campaign
Case Study: Successful Crowdfunding

Your Career
What do I do next?
Launching Your Career
Join Your Study Group

Summary of User Reviews

Navigate the Music Industry as an Independent Artist is a highly recommended course for musicians looking to gain insight into the music industry. The course offers valuable information on how to navigate the industry as an independent artist, with a focus on building a sustainable career.

Key Aspect Users Liked About This Course

Many users found the course to be very practical and informative, with a lot of actionable advice and strategies for independent artists.

Pros from User Reviews

Practical and actionable advice
Insightful information on the music industry
Helpful tips on building a sustainable career
Engaging and well-structured content
Great resources and tools provided

Cons from User Reviews

Some users found the course to be too basic
Limited focus on specific genres of music
Not enough emphasis on marketing and promotion
Lack of interaction with the instructor
Some users felt that the course was overpriced

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