Avatar Psychology for Designers

  • 4.5
Approx. 10 hours to complete

Course Summary

This course explores the psychology behind designing effective avatars for various applications. Students will learn how to create compelling avatars that resonate with users on a deeper level and enhance the overall user experience.

Key Learning Points

  • Understand the psychological principles behind avatar design
  • Learn how to create avatars that users can relate to and connect with
  • Explore the different applications of avatars in various industries

Related Topics for further study


Learning Outcomes

  • Understand the psychological principles behind avatar design and how they can enhance user experience
  • Create compelling avatars that resonate with users on a deeper level
  • Apply avatar design concepts to various industries and applications

Prerequisites or good to have knowledge before taking this course

  • Basic knowledge of design principles
  • Familiarity with user experience design

Course Difficulty Level

Intermediate

Course Format

  • Online
  • Self-paced
  • Video lectures

Similar Courses

  • Gamification for User Engagement
  • Virtual Reality for Design and Production

Related Education Paths


Notable People in This Field

  • Donald Norman
  • Jesse Schell

Related Books

Description

This course covers the latest and greatest psychological research on avatars and is relevant to current and future designers of any medium that includes user self-representations (e.g., video games, virtual worlds, robots, automobiles, social media, etc.). By taking this course, you will be able to define digital and non-digital avatars and identify how they are applicable in everyday life. You will be able to differentiate between the types of relationships people have with their avatars and motivations for using avatars that are more or less similar to the self. The course will help you discern the importance different avatar attributes (e.g., gender, race/ethnicity, attractiveness, personality, humanity, body type, hair, controllability) and avoid common harmful stereotypes in your designs. Finally, you will gain the ability to design avatars that harness their psychological power to influence users toward specific (hopefully non-evil) outcomes, even beyond avatar use.

Outline

  • Avastart Here!
  • Welcome, Designers!
  • Avatar: A Broad Scientific Definition
  • Avatar Attributes: From Attractive to Uncanny
  • Non-Digital Avatars
  • 1.2 - What is an avatar?
  • 1.3 - Avatar Appearances
  • Connections to Avatars
  • Player-Avatar Relationships
  • Avatars and the Self
  • Avatars and Identification/Customization
  • Identity Expression versus Exploration
  • Quiz 2.2- Identification, the Different Selves
  • Quiz 2.3- Avatar Identification and Customization
  • Gender, Race, and Other Traits
  • Matters of Avatar Sex/Gender
  • Choosing Avatar Gender
  • Race/Ethnicity of Avatars
  • Avatar Appearance and Identification
  • Avatar Movement and Control
  • Got any Change? Effects of Avatars
  • Transformed Social Interaction and Digital Doppelgangers
  • The Proteus Effect

Summary of User Reviews

Avatar Psychology for Designers course on Coursera has received positive reviews from users. Many users appreciated the practical approach of the course and found it relevant to their work. The course has an overall high rating from the users.

Key Aspect Users Liked About This Course

The practical approach of the course

Pros from User Reviews

  • The course is relevant to real-world design work
  • The instructor is knowledgeable and engaging
  • The course materials are well organized and easy to follow
  • The course provides useful insights into user behavior
  • The course offers practical tips and techniques for designing effective avatars

Cons from User Reviews

  • Some users found the course too basic
  • The course could benefit from more interactive exercises
  • The course may not be suitable for advanced designers
  • The course focuses primarily on avatars and does not cover other design aspects
  • Some users found the course too short and wished it had more content
English
Available now
Approx. 10 hours to complete
Rabindra Ratan
Michigan State University
Coursera

Instructor

Rabindra Ratan

  • 4.5 Raiting
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